Lifecycle Marketing Executive/Specialist

In this role, you will:

• Developing a strategy to engage, retain and re-engage customers during key milestones of the customer lifecycle segments.
• Creation and running of email, in-app and push notifications; assisting in copywriting, email design and user performance of all C2C and B2C campaigns
• A/B Testing and optimizing CLM campaigns with strategic content, frequency and audience variations
• Working closely with all teams to understand the customer base through insight segmentation and data analysis
• Leading new product features, testing side by side with Product managers and leveraging email marketing & push notifications
• Increase CLM s traffic & engagement contribution, while maintaining the high quality of relevant and personalized messaging.
• Constantly analysing data to plan strategies and execute campaigns.
• Audience building, segmentation and testing
• Project management and help BI/Tech teams with API based campaigns