Qureos

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Lifecycle Marketing Executive/Specialist

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In this role, you will:

  • Developing a strategy to engage, retain and re-engage customers during key milestones of the customer lifecycle segments.
  • Creation and running of email, in-app and push notifications; assisting in copywriting, email design and user performance of all C2C and B2C campaigns
  • A/B Testing and optimizing CLM campaigns with strategic content, frequency and audience variations
  • Working closely with all teams to understand the customer base through insight segmentation and data analysis
  • Leading new product features, testing side by side with Product managers and leveraging email marketing & push notifications
  • Increase CLM s traffic & engagement contribution, while maintaining the high quality of relevant and personalized messaging.
  • Constantly analysing data to plan strategies and execute campaigns.
  • Audience building, segmentation and testing
  • Project management and help BI/Tech teams with API based campaigns

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