Lifestyle Plus Senior Team Leader

Job Purpose:

CRM Team launched a new lifestyle echo system that engage the customers with diversified services that include but not limited to:

a. Unique offers \ special deals (cashbacks, discounts, buy one get one,…)

b. Expanded service categories including (Food delivery, Grocery, Transportation, etc.

c. New payment options (Bill, Balance, credit cards, wallets …etc.

One of the key factors for the stream success is to own the whole population under e& umbrella. Having said that the, the role here is to maximize the engaged base on this supper app through different activities like

• Enriching the App with the most relevant services offers

• Proceed with the proper communication build & create customers’ segmentation engine

Job Description:

• Develop and execute the “Supper App” marketing strategies that differentiate our commercial offering, communicate values to customers and lead to successful and measurable outcome
• Provide the required recommendations with the services to be imbedded in the app
• Follow up with partnership team to onboard the required merchants network
• Gather and analyze market intelligence and be the expert on our competitive landscape, key audience while introducing best customer experience
• Accountable for end to end digital experience of all lifestyle related functions and features
• Lead the team to analyse, review recommendation and building strategic and tactical changes that drive business profitability by increasing the number to engagement.
• Own and manage the lifestyle roadmap, budget and resources to deliver cross-departmental strategy and drive key performance metrics.
• Provide leadership and direction to ensure the delivery of scope, design, quality and resources of project are within budget and achieve business outcome
• Develop a scalable approach to capture “Supper App” marketing best practices and competitive insights.
• Collaborating closely with the marketing and IT team to define and deliver a series of unique digital engagement platform.
• Ensure availing a competitive offers / benefit to engage the whole population
• Continually monitoring the other market players in order to identify customer needs, anticipate competitive actions and technological changes.
• Working closely with lifestyle team to expand our categories to include all customers’ needs
• Responsible for improving all weak or non-competitive attributes related to “Supper App”
• Derive insights from post-campaigns analyses, data mining and test and learn initiatives to drive and optimize customer loyalty, acquisition, retention personalization and promotional strategies.
• Handling the operations flow and TRX trend.
• Provide guidance on business process best practices across different functional areas
• Develop our communications systems capability across all channels and all stages of the customer journey.

Qualifications:

• University Degree in commerce, economics, business, statistics or engineering.
• Minimum 3 years preferably in Marketing
• Excellent Computer skills, Excellent MS excel and very good presentation skills
• Excellent in Arabic & English (Reading, Writing & Oral).
• Excellent analytical & critical thinking skills.
• Excellent communication skills.
• High level of commitment, reliability and dedication.
• Adaptability & flexibility
• Creativity