LinkedIn B2B Paid Ads specialist

About Devsinc

Devsinc is Pakistan's top IT company, delivering world-class digital solutions to businesses worldwide. To scale our growth further, we are seeking a LinkedIn B2B Paid Ads Specialist who can strategically leverage LinkedIn to generate high-quality B2B leads for our IT services and solutions.

Job Description

As a LinkedIn B2B Paid Ads Specialist , you will be responsible for building and executing strategies to identify, attract, and engage potential clients through LinkedIn. Your role will focus on developing relationships with decision-makers and driving leads that convert into business opportunities.

Key Responsibilities

• Lead Generation Strategy:
• Develop and implement LinkedIn-based lead generation paid campaigns tailored to B2B IT markets
• Identify and engage key stakeholders such as CTOs, CIOs, and other decision-makers
• Targeted Outreach:
• Use advanced LinkedIn tools (e.g., Sales Navigator) to research, target, and connect with potential clients
• Send personalized and professional connection requests and follow-up messages to nurture leads
• Content Utilization:
• Collaborate with the marketing team to share valuable content (blogs, whitepapers, case studies) that engages prospects
• Leverage LinkedIn ads, InMails, and organic posts to boost lead engagement
• Performance Optimization:
• Monitor the effectiveness of lead-generation campaigns and suggest improvements
• Analyze key metrics (response rate, connection rate, lead quality) to optimize outreach
• Market Research:
• Stay informed about industry trends, competitor activities, and LinkedIn algorithm updates
  
  

Requirements

Qualifications

• Must have 2-3 years Proven experience in running b2b LinkedIn ads for lead generation for IT or B2B industries (Awareness campaigns experience isn't admissible)
• Proficiency with LinkedIn tools (Sales Navigator, Campaign Manager, etc.) with proven numbers to generate Warm leads from different geographies.
• Analytical mindset with the ability to interpret campaign data and metrics
  
  

Benefits

Why Join Devsinc?

• Work with a team of innovators at Pakistan's leading IT company
• Opportunity to connect with top-tier global clients and decision-makers
• Competitive salary and performance-driven incentives
• Room for professional growth and continuous learning