Keywords: Outreach, strategy, lead generation, relationship building, messaging, optimization, campaign analytics, B2B engagement
Description: In this role, you’ll be responsible for handling all elements of B2B LinkedIn outreach campaigns including building lead lists, setting up LinkedIn outreach sequences/cadences and ensuring the delivery of messages to target customers. Please note that this position entails sending hundreds of LinkedIn connection requests and messages on a daily basis.
Timings: 5 pm to 2 am
Tasks:
- Reach out to potential B2B customers through LinkedIn campaigns and inform them about our services and offerings
- Develop sequences and cadences using LinkedIn
- Understand our target audience and develop our LinkedIn list using different lead generation tools and softwares
- Create and maintain LinkedIn databases for relevant leads
- Create and execute LinkedIn campaigns to support the team
- Produce error-free copy and proofread LinkedIn messages for clarity, grammar and spelling
- Examine campaign performance and make recommendations for improvements
- Develop and upgrade our LinkedIn messages templates using graphics, customization and advanced features
- Support various approaches and design interactional LinkedIn messages
Requirements:
- Past experience in handling LinkedIn marketing tools for example SocialPilot, Crystal, IFTTT, AeroLeads, LinkedIn Sales Navigator, etc
- Past experience in handling CRM and/or sales outreach tools like Hubspot, Klenty, Apollo, etc
- Proven experience in managing in a B2B LinkedIn marketing program for any company
- Stellar communication skills in English, both written and verbal
- Excellent computer skills, especially in Microsoft Office and Google Suite
- Ability to work independently and as part of a team with minimal supervision
- Bachelor’s or Master's degree in Creative Writing, English, Communications, Marketing or a related field
- Strong organization skills to be able to track progress
Benefits:
- Leave encashments
- 3 increments in a year
- Life insurance
- Health insurance
- Gym membership
- Personal loan facility
- ESBP
- Maternity coverage
- Paid leaves etc.
Job Type: Full-time
Work Location: In person