LinkedIn Strategist

Job Overview

We are looking for a results-driven LinkedIn Strategist who can take full ownership of our LinkedIn presence and turn it into a consistent lead generation channel. This is not a basic posting or outreach role, we need someone who understands profile optimization, content strategy, and how to generate qualified leads through LinkedIn.

Key Responsibilities

• Optimize LinkedIn profiles for maximum visibility, credibility, and conversions
• Develop and execute a strong content strategy (posts, hooks, storytelling, positioning)
• Plan and manage consistent content calendars
• Execute strategic outreach and engagement to generate qualified leads
• Build and nurture relationships through LinkedIn messaging
• Identify and target the right audience and ICP
• Track and improve key metrics (reach, engagement, replies, leads generated)
• Stay updated with LinkedIn algorithm trends and best practices

Requirements

• Proven experience as a LinkedIn Strategist or similar role
• Strong understanding of LinkedIn growth and lead generation strategies
• Excellent content writing and communication skills
• Ability to generate leads organically through content and outreach
• Experience working with personal brands, founders, or B2B businesses
• Analytical mindset with ability to track and improve performance

Preferred Qualifications

• Experience scaling LinkedIn accounts
• Experience in B2B, SaaS, or service-based industries
• Familiarity with tools like LinkedIn Sales Navigator or automation tools

Job Type: Full-time

Work Location: Remote