Local Maps and SEO Specialist

Job Title: Local Maps and SEO Specialist

Location: Onsite (8:00 AM - 5:00 PM PKT)

Working Days: Monday - Friday

Experience Required: Minimum 3+ years in Local SEO/GMB

Salary Range: 50K-70K

About Us:

Quality Resource Private Limited a Multinational Digital Marketing Company enables organizations of all sizes to manage their Digital Marketing needs through SEO, Landing pages, Reviews and Reputation Management, PPC, Website Optimization, Social Media, Web and Mobile Apps development. We are a dynamic and collaborative team dedicated to enhancing the online visibility of small and medium businesses (SMBs) across major platforms. Our mission is to help SMBs thrive by optimizing their presence on Google My Business (GMB) and Apple Maps. We believe in fostering a supportive environment where team members grow through training, collaboration, and shared expertise.

Role Overview:

As a Local Search Expert specializing in GMB and Apple Maps, you will play a pivotal role in improving the local search rankings of SMBs. You will craft and implement tailored strategies, work closely with team leads, and guide fulfillment efforts to maximize client visibility. Your contributions will help shape innovative campaigns while fostering knowledge sharing and team growth.

Key Responsibilities:

• Local SEO Optimization:
• Develop and execute strategies to enhance SMB visibility on GMB and Apple Maps.
• Google My Business Management:
• Create and manage GMB Organization accounts.
• Reinstate suspended or removed GMB listings effectively.
• Produce and post content regularly on GMB listings to engage users and boost visibility.
• Apple Maps Management:
• Create, claim, and manage Apple Maps listings.
• Optimize listings to improve search rankings and visibility.
• Business Citations:
• Add and manage business citations across various platforms, ensuring accuracy and consistency.
• Data Management:
• Maintain accurate NAP (Name, Address, Phone) information across all listings.
• Understand the critical importance of NAP consistency for local search success.
• Trend Monitoring:
• Stay updated on industry trends and platform updates to inform strategies and identify growth opportunities.
• Collaboration:
• Work with team leads and implement strategies effectively.
• Training & Documentation:
• Conduct training sessions, create resources, and provide ongoing guidance to team members to share knowledge and best practices.
• Performance Analysis: Monitor and analyze campaign performance metrics, making data-driven adjustments to improve outcomes.
• Innovative Contributions: Bring creative ideas to the table to enhance the effectiveness of local search campaigns.

Required Qualifications:

• Minimum 3+ years of experience in Local SEO, specifically managing GMB and Apple Maps.
• Good English writing skills for post-content creation
• Proven ability to create and manage Google My Business Organization accounts.
• Experience reinstating suspended or removed GMB listings.
• Hands-on experience in posting on GMB listings to engage users.
• Demonstrated expertise in creating and managing Apple Maps listings.
• Strong understanding of the importance of NAP consistency and its impact on local search rankings.
• Ability to add and manage business citations across various platforms to enhance local visibility.
• Proficiency in tools and analytics platforms such as Google Analytics, Google Search Console, and local SEO tools.
• Excellent problem-solving skills and a data-driven approach to campaign optimization.
• Ability to work independently and collaborate effectively in a team environment.

What We Offer:

• A supportive and collaborative team environment.
• Opportunities for professional growth through cross-training in SEO, Google Ads, and Meta Ads.
• Exposure to a diverse range of clients and industries.
• The chance to make a tangible impact on SMBs’ success through innovative local search strategies.
• If you are a strategic thinker with a passion for local search optimization and a commitment to delivering impactful results, we’d love to hear from you!

Perks & Benefits:

• Monthly & Annual Bonuses
• EOBI
• Gratuity
• Annual Paid Leaves
• Food & Free Parking Facility
• Annual Trips/Recreational Activities
• Medical Insurance
• Leave Encashment

Job Type: Full-time

Pay: Rs50,000.00 - Rs70,000.00 per month

Work Location: In person