Local SEO Specialist

Job Title: Local SEO Specialist

Job Type: Full-time (onsite)
Salary: Market Competitive
Timings: 9:00 am-6:00 pm
Experience Level: 3-5 years
Location: College Road, Lahore

Job Summary:

We are looking for a results-driven Local SEO Specialist to improve our online visibility and Google local search rankings. The ideal candidate will have hands-on experience with Google Business Profile optimisation, local keyword research, citation management, review management, and geo-targeted SEO strategies, specifically for the USA/UK market.

Key Responsibilities:

• Optimize and manage Google Business Profile (GMB/GBP) listings
• Perform local keyword research (city, area, and service-based keywords)
• Improve rankings in Google Maps & Local Pack.
• Build and manage local citations (NAP consistency)
• Monitor and respond to customer reviews professionally.
• Optimize location-based landing pages.
• Implement on-page local SEO (titles, meta descriptions, schema, internal linking)
• Track performance using Google Analytics, Search Console, and GMB Insights
• Analyze competitors’ local SEO strategies.
• Work with content and web teams to improve local relevance.
• Stay updated with the Google local algorithm change.s

Skills & Qualifications Required:

• Proven experience in Local SEO
• Strong knowledge of Google Business Profile optimization
• Experience with SEO tools such as:
• Google Analytics
• Google Search Console
• Ahrefs / SEMrush / Moz
• BrightLocal / Local Falcon (preferred)
• Strong understanding of NAP consistency and citation building
• Knowledge of local ranking factors
• Basic understanding of HTML, WordPress, and on-page SEO

Key Performance Indicators (KPIs)

• Improvement in local keyword rankings
• Increased Google Maps visibility
• Growth in local leads, calls, and directions
• Higher click-through rates (CTR)
• Improved review volume and ratings

Job Type: Full-time

Work Location: In person