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Local SEO Specialist

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Job Title: Local SEO Specialist

Job Type: Full-time (onsite)
Salary: Market Competitive
Timings: 9:00 am-6:00 pm
Experience Level: 3-5 years
Location: College Road, Lahore

Job Summary:

We are looking for a results-driven Local SEO Specialist to improve our online visibility and Google local search rankings. The ideal candidate will have hands-on experience with Google Business Profile optimisation, local keyword research, citation management, review management, and geo-targeted SEO strategies, specifically for the USA/UK market.

Key Responsibilities:

  • Optimize and manage Google Business Profile (GMB/GBP) listings
  • Perform local keyword research (city, area, and service-based keywords)
  • Improve rankings in Google Maps & Local Pack.
  • Build and manage local citations (NAP consistency)
  • Monitor and respond to customer reviews professionally.
  • Optimize location-based landing pages.
  • Implement on-page local SEO (titles, meta descriptions, schema, internal linking)
  • Track performance using Google Analytics, Search Console, and GMB Insights
  • Analyze competitors’ local SEO strategies.
  • Work with content and web teams to improve local relevance.
  • Stay updated with the Google local algorithm change.s

Skills & Qualifications Required:

  • Proven experience in Local SEO
  • Strong knowledge of Google Business Profile optimization
  • Experience with SEO tools such as:
  • Google Analytics
  • Google Search Console
  • Ahrefs / SEMrush / Moz
  • BrightLocal / Local Falcon (preferred)
  • Strong understanding of NAP consistency and citation building
  • Knowledge of local ranking factors
  • Basic understanding of HTML, WordPress, and on-page SEO

Key Performance Indicators (KPIs)

  • Improvement in local keyword rankings
  • Increased Google Maps visibility
  • Growth in local leads, calls, and directions
  • Higher click-through rates (CTR)
  • Improved review volume and ratings

Job Type: Full-time

Work Location: In person

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