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Manager
Designation: Manager
Experience: 8 to 10 Years
Location : Bengaluru, Karnataka , India (BLR)
Job Description:
- Lead analysis and reporting on full-funnel marketing campaigns while deeply understanding the core strategy. Interpret marketing acquisition impact on business, from ad recall through business units and product usage. Work with cross-functional teams both locally and internationally.
- Drive weekly campaign performance narratives across upper-funnel and performance marketing campaigns, reporting into executives on campaign performance for India.
- Experience in influencing and communicating with senior team members and being able to constructively manage expectations and set the priorities for the insights team in the region.
- Drive core areas of planning and forecasting for visits, units, and other important measures for paid media and marketing campaigns.
- Collaborate directly with wider US teams specializing in Marketing Mix Modelling, Experimentation, Applied Analytics, and AI Strategy and Innovation. Work with them to interpret campaign performance and develop new measurement frameworks.
- Build strong relationships with insights teams in APAC and US, to leverage findings and measurement frameworks for India.
- Be an expert on Web and Mobile App analytics. Use that data to drive insights on campaign results, including user journey analysis and subscription-based products.
- Manage running the business through quarterly spend forecasts, target setting for digital advertising efforts and weekly reporting & Prioritize
Responsibilities & Qualifications:
- 8+ years demonstrated experience in marketing analytics, driving paid media measurement for large B2C brands
- Excellent written and verbal communication skills with a proven track record of articulating strategy and insights at every level of the company
- Extensive background in marketing data analysis, especially in the areas of digital and mobile application analytics, audience insights, targeting, and personalisation as plus.
- Strong analytical tools and skills, including augmented and agentic AI, Excel, Power BI, trend analysis, opportunity sizing, A/B test reading and impact assessment. SQL skills are preferred.
- Strategic problem solver: Adopts a complete perspective that considers data, analytics, customer insights, and different parts of the business when making recommendations.
- Collaboration & Influence: Builds strong, positive relationships with colleagues and business partners by working collaboratively and cross-functionally to achieve shared objectives. Communicates with energy and positivity, while motivating, influencing, and inspiring commitment and action.
- Curiosity and passion for learning: Demonstrates a growth mindset and resilience when faced with setbacks by showing genuine curiosity and fostering an environment that encourages learning, innovation and thoughtful risk-taking.
- Navigating ambiguity: Strong problem-solving skills with an ability to deal with ambiguity and adopt an adaptative approach.
Skills:
- Marketing Analytics specifically Paid Media measurement, A/B Test Reading
- Agentic AI, Excel, Power BI
Job Snapshot
Updated Date
23-02-2026
Job ID
J_4802
Location
Bengaluru, Karnataka, India
Experience
8 - 10 Years
Employee Type
Permanent
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