Manager, Advocacy and Influencer, CeraVe US

Title: Manager, Advocacy and Influencer, CeraVe US

Divsion: L'Oreal Dermatological Beauty

Reports To: Manager, Advocacy and Influence

Location: Hudson Yards, NY, NY

Who We Are: For more than a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.

As the Manager of Advocacy and Influencer for CeraVe, you will be at the heart of one of the world’s fastest-growing skincare brands. You will be responsible for developing creative, business-driving influencer marketing strategies that foster deep relationships with creators and agencies. As an expert in the Advocacy & Influence (A&I) space, you will drive "share of influence" across the total skincare landscape and the specialized "medfluencer" category through high-impact engagements, mentions, and views.

You will partner closely with Marketing, Media, and the CDMO to ensure CeraVe remains a leader in earned conversations and brand love while driving conversion across all retailer touchpoints.

Influencer Marketing Management:

• Support the execution of Advocacy & Influencer strategy to drive awareness and conversion to support key business priorities
• Brief influencer agency, with go-to-market strategy for national, retailer and trend campaigns. Follow through campaign execution with creator casting, negotiation, briefing, Values Matching and content quality review for approximately 40 influencers a month.
• Identify new and emerging influencers while simultaneously maintaining and growing relationships with key influencers and influencer management companies
• Collaborate with Marketing and Media departments on all paid influencer campaigns and activations to ensure alignment for maximum reach and results across organic, paid and earned (when boosting found UGC)
• Partner with CDMO to identify trending creators and content pillars for both trend and anchor briefs

PR/Social:

• Work closely with Brand Engagement team to ensure influencer activation and brand messaging is aligned across earned/owned/influencer touchpoints

Reporting & Presentations:

• Responsible for content boosting codes and tracking
• Assist Director and AVP with development of reports and presentations for company & divisional leaders
• Co-Develop and deliver Marketing Plans & Brand Engagement recaps
• Analyze and share insights from the L’Oreal USA CDMO reports that highlight influencer activity internally and externally
• Oversee competitive analysis reporting to ensure CeraVe is positioned as a leader in the space

Job Requirements:

• 3+ years of experience in Marketing, Social Media, Influencer and/or PR/communications in agency or in-house, excluding internships. Experience in skin a plus.
• Bachelor’s degree in related field
• Strong written, oral, and interpersonal communication skills
• Well-versed in the influencer space, including familiar with key talent and content trends
• In-depth knowledge and experience with all major social media platforms, including TikTok, Instagram/Facebook, YouTube, Pinterest, SnapChat and emerging platforms
• Able to work in a fast-paced, dynamic environment, both independently and as part of a cross-functional team
• Strong understanding and passion for the beauty and cosmetic industry
• Strong relationship with creators and management teams
• Strong understanding in budget management
• Ability to prioritize and multi-task
• Ability to analyze data in terms of conversion and content performance
• Experience managing agency and vendors
• Advanced proficiency in Microsoft applications including PowerPoint, Word, and Excel + data analysis platforms like Google Analytics.
• Ability to travel when needed

What’s In It For You:

• Salary Range: $98,400-$140,200 (The actual compensation will depend on a variety of job-related factors which may include geographic location, work experience, education, and skill level)
• Competitive Compensation: Salary range based on experience and a comprehensive benefits package (Medical, Dental, Vision, 401K, Pension Plan).
• Hybrid Work Policy: Enjoy flexibility with our "3 Days in Office, 2 Days Work from Home" policy.
• Work-Life Balance: Flexible time off, including paid company holidays, vacation buy program, volunteer time, and Summer Fridays.
• Exclusive Perks: VIP access to L’Oréal’s internal shop for discounted products and a monthly mobile allowance.
• Growth & Development: Unlimited access to e-learnings, mentorship programs, and "Lunch & Learn" sessions.
• Culture of Inclusion: Access to Employee Resource Groups (Think Tanks and Innovation Squads) and comprehensive Mental
• Health & Wellness programs.

Don’t meet every single requirement? At L'Oréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you’re excited about this role but your past experience doesn’t align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!

We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.

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