FIND_THE_RIGHTJOB.
Manager, Basketball Communications - Touchpoints
JOB_REQUIREMENTS
Hires in
Not specified
Employment Type
Not specified
Company Location
Not specified
Salary
Not specified
PURPOSE AND OVERALL RELEVANCE FOR THE ORGANIZATION:
Develop, sheperad and manage Retail and Digital communications strategy and plans based on the Global and US Basketball direction set by the Senior Communications Manager, execute plans across all cross functional and relevant commercial teams and work as a direct conduite for NAM WHS Marketing needs to the larger Global Basketball BU.
KEY ACCOUNTABILITIES:
- Maintain a deep understanding of the category business/sell-in and product priorities following the Go-ToMarket milestones
- Maintain an in-depth understanding of the category athlete and surrounding culture in order to best support strategic decision making and ensure relevant consumer insights fuel all marketing elements – this role should be the category expert and evangelist within Brand and Account Marketing
- Partner with Global Brand Comms Storytelling team to understand the global strategy, positioning and support plan for key concepts and influence the development of creative to ensure campaigns and tools are relevant within the US market (specifically for WHS), identifying where there may be gaps
- Drive overall integrated Comms planning for key concepts and category initiatives, setting high level communication goals and leading a cross functional team, including PR, In-store/Retail, Events, Product, Sports Marketing,, Digital and Account Marketing in the development and implementation of campaign strategies and executional plans
- Manage relationships, build and deliver briefs to internal and external design / agency partners that extend or adapt the Global creative platforms as needed and develop content and tools to support the activation of integrated marketing plans
- Partner with Wholesale Marketing to understand and leverage retail opportunities and ensure Brand Marketing toolkits are relevant, actionable, impactful and leading
- Create and deliver holistic and inspiring presentations around the key concept or category marketing plans to support seasonal sell-in of product and marketing elements
- Manage and influence the direction of category budget priorities behind related initiatives with both internal and external partners
- Support the creation of marketing activation post-mortems on behalf of the team to assess communication effectiveness using KPIs and analytics tools
KNOWLEDGE SKILLS AND ABILITIES:
- Brand manager with significant marketing knowledge and experience in sport and/or fashion/lifestyle categories
- Experience in developing integrated marketing communications programs; hands on experience leading a digital strategy a plus
- Strong understanding of how all the elements in the marketing mix affect consumer motivation
- Experience developing innovative strategies and strong creative instincts
- Strong customer-facing abilities; ability to partner and influence
- Ability to lead and mobilize a cross-functional team without direct management responsibilities
- Strong project management, planning and organizational skills with the ability to quickly manage change
- Strong presentation skills and extensive experience in building PowerPoint presentations
- Understanding of sporting goods industry and related retail channels a plus
REQUISITE EDUCATION AND EXPERIENCE / MINIMUM QUALIFICATIONS
- BA in marketing, advertising or related field.
- Minimum four years of marketing experience, preferably with a sporting or consumer goods company or equivalent account management experience at an advertising/design agency
- Equivalent combination of education and/or experience may be substituted for degree
- adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.
- adidas offers robust and progressive medical, including HSA (Health Savings Account) with employer funding or FSA (Flexible Spending Account) options, dental, vision, prescription drug coverage, adoption, with surrogate and fertility support, short and long-term disability, and basic life and AD&D insurance, which can be supplemented with employee-paid coverage. Employees are able to enroll in adidas’ 401k plan and Stock Purchase Plan with employer match. Full-time employees are eligible for education assistance and generous Leave policies including 12 weeks of paid parental leave.
- Employees are eligible to earn an annual bonus based on both company and personal performance. Employees accrue prorated flexible time off in the amount .4388 hours per day that increases with years of service, twelve paid holidays throughout the calendar year and Service Time Off during milestone years.
- At adidas we offer a Hybrid work policy which requires attendance in the office Monday through Thursday, with the flexibility to work remotely on Friday each week. For work requiring a high degree of collaboration or an in-person presentation, in-office attendance is required even on Friday. The working location of this position is Portland, Oregon.
- Though our teammates hail from all corners of the world, our working language is English.
AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE’S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.
COURAGE: Speak up when you see an opportunity; step up when you see a need..
OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.
INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.
TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.
INTEGRITY: Play by the rules. Hold yourself and others accountable to our company’s standards.
RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.
AT ADIDAS, WE STRONGLY BELIEVE THAT EMBEDDING DIVERSITY, EQUITY, AND INCLUSION (DEI) INTO OUR CULTURE AND TALENT PROCESSES GIVES OUR EMPLOYEES A SENSE OF BELONGING AND OUR BRAND A REAL COMPETITIVE ADVANTAGE.
– CULTURE STARTS WITH PEOPLE, IT STARTS WITH YOU –
BY RECRUITING TALENT AND DEVELOPING OUR PEOPLE TO REFLECT THE RICH DIVERSITY OF OUR CONSUMERS AND COMMUNITIES, WE FOSTER A CULTURE OF INCLUSION THAT ENGAGES OUR EMPLOYEES AND AUTHENTICALLY CONNECTS OUR BRAND WITH OUR CONSUMERS.
JOB TITLE:
Manager, Basketball Communications - Touchpoints
BRAND:
LOCATION:
Portland
TEAM:
Brand Management & Communications
STATE:
OR
COUNTRY/REGION:
US
CONTRACT TYPE:
Full time
NUMBER:
536421
DATE:
Nov 11, 2025
Similar jobs
Sr. Communications Manager, Hub Delivery, Americas DSP Communications
Amazon.com
Bellevue, United States
5 days ago
Senior Consumer Insights Manager
Amazon.com
Seattle, United States
5 days ago
Marketing Specialist
CivicEye
Charlotte, United States
5 days ago
Manager, Student Developer Community, AWS Developer Experience
Amazon Web Services
New York, United States
5 days ago
Global Head of Communications
Amazon.com
Culver City, United States
5 days ago
© 2025 Qureos. All rights reserved.