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Manager- Category Management

Requisition ID: 70594

About Whirlpool Corporation

Whirlpool Corporation (NYSE: WHR) is a leading home appliance company, in constant pursuit of improving life at home. As the only major U.S.-based manufacturer of kitchen and laundry appliances, the company is driving meaningful innovation to meet the evolving needs of consumers through its iconic brand portfolio, including Whirlpool, KitchenAid, JennAir, Maytag, Amana, Brastemp, Consul, and InSinkErator. In 2024, the company reported approximately $17 billion in annual sales - close to 90% of which were in the Americas - 44,000 employees, and 40 manufacturing and technology research centers. Additional information about the company can be found at WhirlpoolCorp.com.

The team you will be a part of

The Category Management team develops and implements marketing strategies to identify effective distribution channels. Researches and analyzes the marketplace to identify new channel, partnership and co-branding opportunities. Develops and monitors channel opportunities, licensing agreements, joint ventures and partnerships to maximize revenues. Designs, develops and implements marketing programs with third-party partners.

This role in summary

Create & sustain a dynamic environment that fosters development opportunities & motivates high performance amongst team members; imparting continuous on-job training to accomplish greater operational efficiency.

Your responsibilities will include

Responsible for delivery of Category P&L:

Accountable for driving category sales and support sales channels through execution of advertising, promotion and branding activities
Responsible for market size estimation, identifying market trends and shifts in consumer preferences and pricing decisions pertaining to the category
Responsible for tracking and mitigating competition actions
Responsible for driving various planning cycles (eg, long range plan, profit plan, operating plan) for product categories.
Responsible for supporting product design process, mining of consumer relevant innovation and maintaining the health of product portfolio
Responsible for New Product Development, Launch and Project Management

Stakeholder Management:
External: Collaborate with Vendors

Internal:

1. Collaborate with platform teams, design, procurement and supply chain team towards product development
2. Collaborate with Sales Channel Heads and Regional Sales Managers to identify portfolio gaps and execute tactical interventions

Minimum requirements

Experience: 5-7 years of experience in Category Management/ Brand Management role
Education: Full Time MBA

TECHNICAL:

1. P&L Management

2. Consumer Insighting & New Product development confidence

3. Marketing Communication

Preferred skills and experiences

MANAGERIAL

1. Lead with speed – agility, focus and

2. Own it - be personally & collectively accountable for results

3. Straight talk – Share honestly, transparently and timely

What we offer

N/A

Connect with us and learn more about Whirlpool Corporation

See what it's like to work at Whirlpool by visiting Whirlpool Careers. Additional information about the company can be found on Facebook, Twitter, LinkedIn, Instagram and YouTube.

Whirlpool Corporation is committed to equal employment opportunity and prohibits any discrimination on the basis of race or ethnicity, religion, sex, pregnancy, gender expression or identity, sexual orientation, age, physical or mental disability, veteran status, or any other category protected by applicable law.

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