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Manager Category Management Originals BB & Partner
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PURPOSE
Drives cross-functional marketing execution and provides clear, commercial insights on local consumer behavior, market dynamics, and channel requirements to influence global GTM strategy development.
Collaborates closely with global and hub counterparts to identify business opportunities, maximize net sales and profitability (within strategic parameters), and ensure full end-to-end execution of the category management process.
KEY RESPONSIBILITIES
- Delivers a comprehensive local category range plan, including range selection, pricing, Go-in margin, forecasting, phasing, and campaign execution.
- Defines the Turkey category range in alignment with Global and Hub Business Unit guidelines.
- Analyzes sell-through performance and contributes to strategic planning through actionable insights.
- Aligns and executes the in-season brand calendar with cross-functional teams (Supply Chain, Channel Leads, Brand Activation, Omni Channel).
- Establishes and manages product segmentation strategies across categories and key accounts.
- Leads the sell-in process for upcoming seasons, including showroom preparation and sell-in presentations.
- Manages channel and account expectations by identifying market gaps and developing tactical products, price points, and exclusive offers.
- Monitors inventory performance and collaborates with relevant teams to maintain sustainable stock levels.
- Reviews the seasonal orderbook, identifies key actions, and partners with channels to secure business priorities.
KEY RELATIONSHIPS
- adidas Brand Team Turkey
- EM Turkey Channel Teams (DTC, e-Com, Wholesale)
- EM Hub Category Team
- EM Turkey Supply Chain Management
- EM Turkey Demand Planning
KPIS
- Brand Health KPIs (Brand Momentum, NPS, Spontaneous Purchase Intent, etc.)
- Net Sales, GIM%, Category Share, Gender Distribution
- Orderbook Development
- Range Size and Efficiency (including overlap)
- Local Production / SMU / Early Launch Efficiencies
KNOWLEDGE, SKILLS AND ABILITIES
- Strong business acumen and analytical thinking.
- Proven ability to build, lead, and motivate a high-performing category team.
- Excellent interpersonal and collaboration skills across functions.
- Demonstrated experience in merchandising, category management, brand, and sales.
- Strategic and creative mindset with strong commercial understanding.
- Fluent in written and spoken English.
REQUISITE EDUCATION AND EXPERIENCE / MINIMUM QUALIFICATIONS
- University degree in Business, ideally with a focus on Marketing or Sales, or equivalent professional experience.
- Minimum 6 years’ experience in merchandising, cross-functional marketing, or sales.
- Excellent presentation and communication skills.
- Advanced proficiency in Excel and PowerPoint; working knowledge of Outlook and Word.
- Experienced manager with advanced cross-functional marketing knowledge and proven expertise in sport and/or lifestyle categories.
- Consumer-focused with deep product and range understanding, balancing brand and commercial priorities to build channel-specific GTM solutions.
AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE’S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.
COURAGE: Speak up when you see an opportunity; step up when you see a need..
OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.
INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.
TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.
INTEGRITY: Play by the rules. Hold yourself and others accountable to our company’s standards.
RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.
AT ADIDAS, WE STRONGLY BELIEVE THAT EMBEDDING DIVERSITY, EQUITY, AND INCLUSION (DEI) INTO OUR CULTURE AND TALENT PROCESSES GIVES OUR EMPLOYEES A SENSE OF BELONGING AND OUR BRAND A REAL COMPETITIVE ADVANTAGE.
– CULTURE STARTS WITH PEOPLE, IT STARTS WITH YOU –
BY RECRUITING TALENT AND DEVELOPING OUR PEOPLE TO REFLECT THE RICH DIVERSITY OF OUR CONSUMERS AND COMMUNITIES, WE FOSTER A CULTURE OF INCLUSION THAT ENGAGES OUR EMPLOYEES AND AUTHENTICALLY CONNECTS OUR BRAND WITH OUR CONSUMERS.
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