Manager, Communications, Community Engagement (8a-5p) Johnson City, TN

Job Description:
Summary:

The Manager, Communications, Community Engagement will play a key role in supporting content development that enhances trusted relationships between Ballad Health and local government, civic leaders and community stakeholders. This position will manage targeted messaging, develop content that strengthens Ballad Health’s mission, and ensure the health system is positioned as a strong advocate for healthcare access. The role requires excellent writing and organizational skills, as well as a passion for elevating the voices of patients, team members and community partners.

Key Responsibilities

Stakeholder Communications: Manage and maintain a brand influencer database (local government leaders, civic organizations, community partners) and develop tailored communications to engage these groups.

Storytelling & Content Development: Harvest, write and distribute feature stories that exemplify the Ballad Health mission, highlighting patients, families and team members to strengthen community connection.

Executive Support: Draft professional correspondence on behalf of the CEO and senior leaders to ensure consistent, thoughtful outreach.

Message Development: Write talking points, speeches and presentation materials for executives presenting to local government bodies, civic groups and community organizations.

Community Engagement Tracking: Monitor and track C-suite involvement in community activities to highlight Ballad Health’s engagement and reinforce key strategic messages.

Collaboration: Work closely with communications colleagues to align local government and community outreach with overall organizational messaging and strategic priorities.

Requirements:

Bachelor’s degree in communications, public relations, public affairs, journalism or a related field required; Master’s preferred.

5+ years of experience in communications, government relations or community affairs, preferably in healthcare or a similarly complex environment.

Exceptional writing, editing and storytelling skills with the ability to tailor content for diverse audiences.

Demonstrated ability to work with executives and senior leaders on high-visibility communications.

Strong organizational skills with experience managing multiple projects and priorities.

Knowledge of local government and civic processes, with experience cultivating relationships in these areas preferred.

Commitment to Ballad Health’s mission and to serving the communities of the Appalachian Highlands.

Work Requirements:

Shift: Day
On Call: No
Weekends: No
Travel Required: No Travel
Shift Details: Day
City/State: JOHNSON CITY, TN

Location:
Ballad Health Corporate