Manager - Corporate Communications

Tata Play is India’s leading distribution platform that continues to offer the world’s best content across any genre to Indian consumers across TV & OTT.

We're seeking a driven PR professional to craft and execute impactful regional and national campaigns for Tata Play. This role demands a knack for generating buzz around brand initiatives, product/service launches, and tech innovations. Ideal candidates will excel at culling out compelling stories for sustained media buzz, possess a flair for writing consumer and corporate press releases, and have strong media relations, within trade and consumer media. Experience in LinkedIn management will be preferred.

Media Relations-

• Develop and maintain relationship with journalists across India in identifiable media hubs
• Market Visits – Planning and execution of media visits/ on-ground connect across relevant markets.

Brand Positioning-

• Building the PR strategy basis launch calendar
• Strengthen brand perception & increase brand recall value
• Promoting Brand and Digital Campaigns
• Positioning Tata Play’s products and services

Public Relations-

• Liaison with the PR agency for achieving the defined deliverables
• Drafting articles, case studies, story angles etc; disseminate the right kind of info. Push for timely coverage of information
• Media intelligence and participation in industry stories
• Liaise with various departments for newsworthy information which can be leveraged in the media

Education- Master’s in public relations or Graduate in Mass Media

Experience - 8-10 years of experience in similar industry/ agency.