Manager Digital Growth & Analytics

Department: Digital Banking

Bank Grade: AVP

Reports To: Head of Digital Banking

Location: Head Office

What is Manager Digital Growth & Analytics - MMBL?

Drive deep analysis of digital performance metrics and user behavior to identify opportunities, diagnose issues, and inform data-driven decisions across the full customer journey. Build and maintain analytical frameworks, dashboards, and experiments while partnering with Product, Business, Marketing, and Engineering to shape and optimize growth, engagement, and retention strategies.

What Manager Digital Growth & Analytics Does - MMBL?

• Monitor, analyze, and report on key digital performance metrics, including DAU, MAU, retention, conversion, churn, and revenue, to drive data-informed decision-making.
• Develop and manage analytics frameworks, dashboards, and tracking mechanisms to monitor performance across the customer lifecycle and conversion funnel.
• Conduct business and customer behavior analysis to identify growth opportunities, performance gaps, and strategic improvement areas.
• Drive customer acquisition, engagement, and retention initiatives across digital banking platforms to achieve business growth objectives.
• Partner with Product teams to implement growth initiatives, feature enhancements, loyalty programs, referral mechanisms, and customer lifecycle strategies.
• Lead A/B testing and experimentation initiatives to optimize user journeys, onboarding experiences, conversion rates, and monetization opportunities.
• Collaborate with Marketing teams to design, execute, and optimize user acquisition campaigns while improving ROI and reducing customer acquisition costs.
• Prepare business cases, financial models, and impact assessments to support product enhancements, digital investments, and market opportunities.
• Utilize customer segmentation, cohort analysis, and predictive analytics to improve personalization, enhance customer lifetime value (LTV), and reduce churn.
• Continuously evaluate digital channel performance, recommend optimization opportunities, and coordinate execution with cross-functional stakeholders.

What are we looking for and what does it take to be Manager Digital Growth & Analytics - MMBL?

• Bachelor’s degree in Computer Science, Data Science, Statistics, or a related field.
• Minimum 5–7 years of experience in Business Analysis, Digital Growth, Performance Management, or a similar role within a fast-paced technology, fintech, or digital environment.

About MMBL:

Mobilink Microfinance Bank Ltd. is providing banking services to over 48 million registered users including 20+ million monthly active customers across Pakistan. With a hybrid model that combines traditional microfinance with mobile/digital banking technologies, the bank now operates with over 114 branches and 270,000 branchless banking agents and provides a USSD (GSM) based digital channel offering savings, micro enterprise (MSME) loans, small housing loans, remittances, collection (utility bills and loan instalments), mobile wallets, insurance, G2P, B2B & B2P payments; thus, playing a leading role in the promotion of financial inclusion. MMBL is committed to fostering a positive and productive workplace, and our core values reflect this focus. These values include promoting innovation and entrepreneurship, encouraging teamwork and collaboration, and prioritizing a customer-centric approach in all aspects of our business.

Why Join MMBL?

This is an opportunity for someone who is passionate about making a difference and playing a key role in driving transformative change. Our team is committed to empowering millions with the tools necessary to succeed in the digital age, and we're looking for a talented individual to join us in this endeavor.