Manager Digital Marketing

We are looking for an experienced and forward-thinking Digital Marketing Manager to lead the development, optimization, and performance of our brand and product presence across multiple digital platforms. This role is responsible for defining the web strategy to support business objectives, enhance user experience, and drive engagement, conversion, and brand consistency. The ideal candidate combines strategic thinking with hands-on execution and a data-driven mindset. The manager must develop a keen understanding of the Aerospace & Défense industry, the customer base, electronic distribution and the competitive landscape.

Job Responsibilities:

Web Strategy & Planning

• Develop and maintain a comprehensive web strategy that aligns business goals, brand identity, and marketing campaigns.
• Translate customer needs and business objectives into an engaging and optimized online experience.
• Own the web roadmap and lead cross-functional collaboration on prioritizing site features, functionality, and content.

User Experience (UX) & Optimization

• Work closely with UX/UI designers, developers, and content creators to improve site usability, accessibility, and engagement.
• Implement strategies for site navigation, structure, and design to support customer journeys and conversion goals.
• Conduct regular site audits, user testing, and performance evaluations to drive continuous improvement.

Engagement & Conversion

• Partner on content and SEO to ensure content is optimized for search, relevance, and performance.
• Ensure messaging, visuals, and calls to action are aligned with brand voice and campaign objectives.
• Drive conversion-focused strategies to strengthen distributor partnerships and enhance e-commerce capabilities,
• Support seamless customer experiences for increased channel performance.
• Monitor trends and analytics to adjust content strategies as needed

Analytics & Performance Tracking

• Define key web performance KPIs (e.g., traffic, bounce rate, conversion, time on page).
• Leverage tools like Adobe Analytics, Tag Manager, Search Console, and Hotjar to analyze site data and make strategic recommendations.
• Deliver regular reporting and actionable insights to stakeholders.

Technology & Platform Management

• Manage CMS platforms (e.g. Adobe Experience Manager) and coordinate with the internal digital Center of Excellence team and external vendors as needed.
• Evaluate and implement new tools or integrations to improve web performance and personalization.

Desired Candidate Profile:

• Bachelor’s degree in marketing, digital experience, digital media, or related field.
• 12+ years of experience in website strategy, management, or digital marketing.
• Deep understanding of UX principles, SEO best practices, and web analytics.
• Hands-on experience with CMS platforms and web optimization tools.
• Strong project management skills with experience leading cross-functional web initiatives.
• Excellent analytical, communication, and problem-solving abilities.
• Strong business, commercial, and technical acumen.
• Ability to develop, articulate, and implement sales strategy to grow revenue and market share.
• Able to deal with ambiguity while still managing vision and purpose.
• Collaborative, ability to build strong relationships with cross-functional partners within a global and diverse organization.
• Analytical and strong problem-solving skills.
• Strong sense of urgency and bias for action.

Competencies