Manager, Digital Marketing and Strategy (Artist Specific)

Job Summary:

Title: Manager, Digital Marketing and Strategy (Artist Specific)

Reports to: Director, Digital Marketing & Strategy (Management)

Location: New York, NY (Full-Time, On-Site)

The Role:

Roc Nation is seeking a Manager of Digital Marketing and Strategy who is passionate about music, brand development and pop-culture. This position reports to the Director of Digital Marketing & Strategy and serves as a key member of the Roc Nation digital team servicing a Tier 1 global management client and their businesses. The Manager will be responsible for shaping both digital strategy and the execution of plans, including social media publishing, on a daily basis and administrative support.

Key Responsibilities:

• Project Management & Organization: Serve as a liaison and communicator between internal departments (Digital, Artist Marketing, Management, Creative Strategy, etc.). Think end-to-end, manage long-term projects, manage multiple projects simultaneously and assist Director, Digital Marketing & Strategy with overseeing external teams. Curate and organize essential team materials, maintaining structured Google Drive folders to promote streamlined collaboration and resource accessibility. Complete projects and special assignments by establishing objectives, determining priorities, managing time, monitoring progress, and making adjustments to plans. Improve the quality of task results by studying, evaluating, and redesigning processes, then implementing changes.

• Content Marketing: Develop and execute digital marketing and content distribution strategies for the artist/brands; prepare pitches to key digital retail, mobile, and online promotional partners to secure retail campaigns and marketing opportunities for releases and brand initiatives.

• Social Media & Site Development / Management: Support and manage artist/brand social media profiles and site builds; maintain and update artist/brand sites & Roc Nation O&O properties

• Administrative Support: Support Director, Digital Marketing & Strategy through scheduling meetings, maintaining calendars, descriptive note-taking, liaising with the internal digital, creative & artist teams on key initiatives, and assisting with special projects.

• Creative Marketing and Revenue Development: Grow artist & brand awareness, site traffic and content syndication through third party editorials, feature placements, social networking strategies, influencer marketing, marketing programs, D2C initiatives, contests/sweepstakes and exclusive content promotions to drive revenue.

• Partner Support: Support Director, Digital Marketing & Strategy's relationships with key digital partner accounts; liaise with label distribution partners to execute digital and marketing initiatives

• Reporting and Analysis: Liaison with the Data team to compile and distribute reports to internal teams; utilize data to evaluate campaign efficacy; evaluate internal and competitive digital campaign performances to determine each promotion’s success and areas of opportunity/growth; create reports for artists and external partners

• Other Priority Digital Marketing: Develop and execute content release campaigns, tour promotions, experiential activations and other marketing efforts as needed around artist/brand launches & key initiatives.

Qualifications:

• 2-3 years of experience in digital marketing, social media management & content creation, or project management

• BA/BS degree in Business/Digital/Marketing or equivalent

• An in-depth understanding of social media platforms, industry trends, new technologies, platform best practices and digital music services

• This candidate must have strong organizational skills, be an incredibly quick-thinker and an adept problem-solver

• Proven ability to create and publish content that maximizes engagement while aligning with marketing funnel objectives

• The drive to take initiative, work independently and be accountable while also working as a team player who is collaborative, positive and flexible

• Excellent writing skills with the ability to adapt tone and voice to a premium, globally recognized brand

• Knowledge using basic audio, photo and video editing programs

• Experience running reports, exporting & illustrating data from Google Analytics, email service providers, CRM and other audio/video/social platforms

• High level of professionalism and discretion when working with talent and partners and ability to work in a highly demanding environment while being able navigate varying personalities and work styles with grace and tact
  
  

Preferred:

• Experience with digital marketing in music, entertainment, or global brand contexts

• Experience managing multiple projects across teams and time zones; familiar with agile workflows and project management tools (i.e Airtable, Monday.con, Trello)

• Proficiency in video and photo editing software (Adobe Premiere Pro, Final Cut Pro, Photoshop, Lightroom) & motion graphics skills (After Effects, Canva Pro, or equivalent)

• Knowledge of DSP platforms, content merchandising, and international market adaptation
  

Benefits & Perks

HEALTH : Medical, vision, dental and mental health benefits for you and your family with access to a health care concierge and Flexible or Health Savings Accounts (FSA or HSA)

YOURSELF : Free concert tickets, generous paid time off including paid holidays, sick time and floating days

CAREER : Career and skill development programs with School of Live

WEALTH : 401(k) program with company match

Note – Roc Nation benefits and policies differ from Live Nation.

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The expected compensation for this position is:

$75,000 - 80,000

** Pay is based on several factors including market location, qualifications, skills, and experience.

Applicants for employment in the U.S. must possess work authorization which does not require sponsorship by the employer for a visa.

EQUAL EMPLOYMENT OPPORTUNITY

We aspire to build teams that reflect and support the fans and artists we serve. Every day we aim to promote environments where everyone can be themselves, contribute fully, and thrive within our company and at our events. As a growing business we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with.

Roc Nation strongly supports equal employment opportunity for all applicants regardless of age (40 and over), ancestry, color, religious creed (including religious dress and grooming practices), family and medical care leave or the denial of family and medical care leave, mental or physical disability (including HIV and AIDS), marital status, domestic partner status, medical condition (including cancer and genetic characteristics), genetic information, military and veteran status, political affiliation, national origin (including language use restrictions), citizenship, race, sex (including pregnancy, childbirth, breastfeeding and medical conditions related to pregnancy, childbirth or breastfeeding), gender, gender identity, and gender expression, sexual orientation, intersectionality, or any other basis protected by applicable federal, state or local law, rule, ordinance or regulation.

We will consider qualified applicants with criminal histories in a manner consistent with the requirements of the Los Angeles Fair Chance Ordinance, San Francisco Fair Chance Ordinance and the California Fair Chance Act and consistent with other similar and / or applicable laws in other areas.

We also afford equal employment opportunities to qualified individuals with a disability. For this reason, Roc Nation will make reasonable accommodations for the known physical or mental limitations of an otherwise qualified individual with a disability who is an applicant consistent with its legal obligations to do so, including reasonable accommodations related to pregnancy in accordance with applicable local, state and / or federal law. As part of its commitment to make reasonable accommodations, Roc Nation also wishes to participate in a timely, good faith, interactive process with a disabled applicant to determine effective reasonable accommodations, if any, which can be made in response to a request for accommodations. Applicants are invited to identify reasonable accommodations that can be made to assist them to perform the essential functions of the position they seek. Any applicant who requires an accommodation in order to perform the essential functions of the job should contact a Human Resources Representative to request the opportunity to participate in a timely interactive process. Roc Nation will also provide reasonable religious accommodations on a case-by-case basis.

HIRING PRACTICES
The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.

Roc Nation recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. Roc Nation may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, internet recruiting, job fairs, college recruiting and search firms.