Manager, Digital Marketing - Pottery Barn Kids

SUMMARY

Leads the development and execution of Pottery Barn Kids social media strategy across all channels, including influencer partnerships. Drives community engagement and brand affinity through strategic content, deep knowledge of industry trends and platform dynamics, and data-driven audience insights. Owns social media innovation and delivers measurable improvements in key performance metrics to achieve growth objectives.

This role is perfect for someone who self-identifies as having a "start-up mentality" — passionate, ready to wear many hats, able to think strategically while executing tactically, and hungry to jump right into the world of Pottery Barn Kids social!

ESSENTIAL FUNCTIONS:

Strategic Planning & Execution:

• Develop and own the brand's social media roadmap, translating business objectives into platform-specific strategies and content frameworks

• Partner with cross-functional partners (Email Marketing, Creative, Video, Site & Brand Merchandising, CRM, Paid Social) to ensure social integration across all brand touchpoints

• Identify and capitalize on emerging platform features, trends, and opportunities to maintain competitive advantage

• Own and manage social media budget, strategically allocating resources across influencer partnerships, UGC generation, and product seeding to maximize impact and drive operational efficiencies

Influencer & Partnership Management:

• Build and manage influencer strategy, including partner identification, negotiation, contract management, and performance evaluation

• Oversee influencer content calendar and deliverables, ensuring brand alignment and ROI

• Develop scalable processes and tools for partnership tracking and reporting

Content Strategy & Production:

• Direct content creation across all social channels, balancing brand storytelling with performance-driven content

• Collaborate closely with Creative partners to produce social-first video and digital assets as needed, setting quality standards for team output. Create ‘in-house’ assets as needed.

• Manage content calendar and publishing workflows via internal and native platform tools

• Oversee community engagement strategy, including response protocols for DMs, comments, and UGC

Paid Social Collaboration:

• Partner with CRM & Paid Social teams to align brand initiatives with paid social strategies

• Coordinate asset production and campaign launches, ensuring seamless execution across teams

Analytics & Insights:

• Own social media & influencer performance reporting (weekly, monthly, quarterly), translating metrics into actionable recommendations

• Monitor competitive landscape and industry trends, producing regular insights reports to inform strategy

• Establish and track KPIs that ladder up to business goals; optimize tactics based on performance data

UGC & Community Growth:

• Develop and execute UGC strategy across organic social, product seeding, and on-site integration

• Manage vendor relationships and UGC platform partnerships to expand content library

• Oversee content moderation and rights management processes

Team Leadership:

• Manage, mentor, and develop direct report(s), providing clear direction, feedback, and growth opportunities

• Delegate tasks effectively while maintaining quality standards and brand consistency

• Foster a collaborative, creative team culture that encourages experimentation and learning

QUALIFICATIONS:

• 4+ years of social media management experience, with at least 2 years in a strategic or senior-level role

• Proven track record of developing and executing successful social media strategies that deliver measurable business results

• Demonstrated experience managing budgets (minimum $100K+ annually) and vendor relationships

• 1+ years of people management experience, including mentoring and developing team members

• Strong interpersonal skills— “team mindset” — with the ability to establish effective relationships with all levels within the company
• Effective time and project management skills, with ability to organize, prioritize, delegate, and execute efficiently
• Highly creative and self-motivated, with strong conceptual and decision-making skills

• Bachelor's degree required, concentration in Marketing, Communications, Journalism, or related field preferred

• Expert-level knowledge of major social platforms (Instagram, TikTok, Facebook, Pinterest, YouTube) including algorithm changes, best practices, and emerging features

• Strong copywriting and content creation skills with editorial experience in branded content

• Strong video production and editing skills with ability to capture and create compelling social-first content in relevant environments, including PBK retail locations and brand photo shoots
• Willingness and ability to travel to local PBK retail stores and on photoshoot locations to capture authentic, on-brand content that supports seasonal campaigns and business initiatives

• Experience with social media management platforms (Sprinklr, Hootsuite, Later, etc.) and analytics tools

• Proficiency in content creation tools (Canva, Adobe Creative Suite basics, video editing software)

• Proficiency in Excel and PowerPoint for reporting and presentation development

• Excellent written and verbal communication skills with ability to present to senior leadership

• This role requires being onsite in the San Francisco office

#LI-LG1

Our Culture & Values

We believe that taking care of our people is vital to our success and we strive to offer equitable and transparent practices for all. We prioritize connection, growth, and wellbeing.

People First

Putting People First means investing in overall well-being and opportunities to grow and advance within the organization. Depending on the position and location, here are a few highlights of what benefits may be available:

Benefits

• A generous discount on all WSI brands

• A 401(k) plan and other investment opportunities

• Paid vacations, holidays, and time off to volunteer

• Health benefits, dental and vision insurance, including same-sex domestic partner benefits

• Tax-free commuter benefits

• A wellness program that supports your physical, financial and emotional health
  

Continued Learning

• In-person and online learning opportunities through WSI University

• Cross-brand and cross-function career opportunities

• Resources for self-development

• Advisor (Mentor) program

• Career development workshops, learning programs, and speaker series
  

WSI will not now or in the future commence an immigration case or "sponsor" an individual for this position (for example, H-1B or other employment-based immigration).

This role is not eligible for relocation assistance.

Williams-Sonoma, Inc. is an Equal Opportunity Employer. Williams-Sonoma, Inc. will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance, or other applicable state or local laws and ordinances.

The expected starting pay range for this position is $97,000 - $115,000. Applicable pay ranges may differ across markets. Actual pay will be determined based on experience and other job-related factors permitted by law. In addition to competitive pay, compensation may include a variety of other components like benefits, paid time off, merit, and bonus opportunities.