Manager Employer Branding and Leadership Development

About easypaisa digital bank:

easypaisa is Pakistan’s first digital bank and has advanced Pakistan’s digital finance landscape. Backed by our shareholders, Telenor Group-a leading telecom operator in Asia and the Nordics- and Ant Group-the force behind Alipay, the world’s leading open internet platform, easypaisa deliver secure, convenient financial solutions to millions of Pakistanis.

Position Summary:

This role is responsible for designing and driving easypaisa’s employer branding and leadership development in line with the company’s growth as a leading fintech. The role will focus on building a strong employer value proposition, developing leadership capability across levels through structure, culture, and capability interventions.The role requires end to end responsibility for initiatives while ensuring alignment with the overall People & Organization strategy.

Primary duties and responsibilities:

Employer Branding & Talent Positioning

• Develop and implement the employer branding strategy to position easypaisa as an employer of choice within the fintech, technology, and digital ecosystem.
• Develop and strengthen the Employee Value Proposition (EVP) aligned with easypaisa’s culture, purpose, and growth ambition.
• Lead university partnerships, early career programs, internship programs, and management trainee initiatives to build a sustainable talent pipeline.
• Partner with Marketing and Corporate Communications to drive employer branding campaigns, digital presence, and talent attraction initiatives.
• Monitor employer brand perception and talent market trends within fintech, banking, and technology sectors.
• Ensures alignment between internal culture initiatives and external employer brand communication.
• Works closely with internal stakeholders to promote employee advocacy and strengthen internal brand ambassadorship.
• Manages employer branding budgets, vendors, and agencies to ensure cost-effective execution of initiatives.
• Stays updated on market trends, competitor employer branding practices, and emerging talent attraction strategies.
• Partners with Talent Acquisition, HR Business Partners, Marketing and communication teams to design and run employer branding campaigns aligned with hiring priorities.
• Manages the organization’s presence on career pages, social media platforms, job portals, and external employer branding forums.
• Coordinates and manages participation in industry events, and employer branding partnerships.
• Contributes to overall talent strategy by strengthening employer reputation, improving candidate experience, and supporting long-term workforce goals.
• Ensure adoption and compliance to easypaisa’s policies and advise line managers on matters related to people management including but not limited to Compliance and Performance investigations.
• Coordinate execution and adherence to Bank’s HR principles, practices and policies, and be the department expert on all people related practices and policies.

Leadership Development & Succession Planning

• Design and implement leadership development frameworks for emerging leaders, mid-level management, and senior leadership.
• Establish and drive succession planning frameworks for critical roles across easypaisa.
• Lead leadership assessment initiatives including assessment centers, 360 feedback, and leadership capability reviews.
• Identify high-potential employees and develop structured development journeys and leadership programs.
• Introduce coaching, mentoring, and leadership capability building initiatives to strengthen leadership pipeline.
• Develop promotion framework and liaise with HRBPs and Rewards for execution.

Knowledge and Experience

Education:

Minimum MBA/BBA/BS

Experience:

5 to 7 years