Manager- Entertainment Marketing

• Support the execution of strategic partnerships across entertainment, sports, and music, ensuring alignment with brand objectives.
• Assist with talent and partner outreach, negotiation, and activation, serving as a key point of contact for external agencies, platforms, and production partners.
• Manage content integration opportunities, helping brands activate partnerships in a meaningful and impactful way.

• Track industry trends, emerging talent, and cultural moments to identify proactive opportunities for L’Oréal’s brands.
• Help coordinate brand activations around tentpole events (e.g., award shows, major sporting events, film premieres).
• Maintain expert understanding of the entertainment landscape pop-culture (including celebrities, athletes, musicians, personalities, experts, tentpole cultural moments and events, etc.)
• Track L’Oreal brand activations and share best practices/learnings across the L’Oreal community
• Maintain strong relationships with talent agents, managers and publicists and cultivate new relationships with external partners and creators

• Liaise with internal teams, including US marketing, DMI, Global CDMO, media, A&I and sourcing to ensure entertainment initiatives are integrated seamlessly.
• Track and measure the success of entertainment activations, ensuring key learnings are shared across the organization.
• Maintain strong relationships with external industry stakeholders, including talent agencies, studios, entertainment platforms.

Required Qualifications:

• Bachelor’s degree in marketing, business, or a related field.
• 6-8+ years of experience in entertainment marketing, brand partnerships, digital marketing, or a related field.
• Deep understanding of the entertainment industry
• Strong ability to synthesize cultural trends and consumer insights into actionable marketing strategies.
• Proven track record of working with talent, influencers, agencies, and entertainment properties.
• Ability to manage multiple projects in a fast-paced environment with strong attention to detail.
• Strong communication and presentation skills, with experience in stakeholder management.

• Proficiency in Microsoft PowerPoint, Excel, and Word; knowledge of Adobe Creative Suite is a plus.

Salary Range: 90k-140k + bonus