Manager, Experiential Events

What We're Looking For:

We are seeking a dynamic and experienced Manager, Experiential to join our Connections team. In this role, you will be instrumental in executing activation programs nationwide, including mobile marketing tours, conventions, brand partnerships, and live events. You will facilitate flawless on-site execution and also contribute to the tactical planning and on-site logistics, ensuring our activations are innovative, impactful, and aligned with VML's core values.

What You'll Do:

• Contribute to the development, updating, and implementation of experiential marketing deliverables, acting as a liaison between the client and field teams.
• Facilitate and oversee on-site execution of experiential marketing plans, ensuring flawless execution, which includes travel and weekend work.
• Manage various aspects of activations, including proposal evaluation, partner and property communications, hospitality, ticket management, program auditing, and brand ambassador engagement.
• Collaborate with WPP partner agencies to meet client needs and objectives, particularly in activation efforts.
• Develop training and on-site informational materials as needed for activation programs.
• Stay informed about key industry trends, bringing new activation ideas to the table regularly.
• Support day-to-day workflow and execution, including financial management.
• Develop and implement event summaries and monthly/annual reports.
• Handle other duties and projects as assigned, such as competitive research and analysis.

Who You Are:

• Possess solid communication, organizational, and time-management skills, with a bonus if you have budget tracking experience.
• Attentive to detail, willing to ask questions, and able to follow up with knowledge of overall account logistics.
• Able to manage multiple projects and clients effectively.
• Passionate about understanding the client's business and providing excellent client service.
• Curious, initiative-taking, and enthusiastic to learn, adapt to challenges, and support the team in executing strategic plans.

What You'll Need:

• 1-3 years of relevant agency field/sponsorship/event marketing experience
• A solid understanding of marketing principles and brand standards, ensuring consistency across events and campaigns.
• Proven experience in brand activations, event planning, and/or project coordination.
• Willingness to travel approximately 40-50% of the year, including weekends

What we offer:

• Passionate, driven people | We champion a culture of people that do extraordinary work.
• Consciously cultivated culture | We aim to embody the behaviors to build an inclusive community that is in it together, bringing both positivity and active listening into the workplace as we simultaneously strive to empower creative bravery.
• Competitive benefits | What we offer full time hires ranges from the full spectrum of group health coverage options (medical, dental, vision) to a generous 401k match (100% dollar-for-dollar match, up to 5% of salary contribution), and a variety of paid time off offerings that reflect our investment in all aspects of your overall life balance and wellness.
• Growth-minded opportunities | We aim to nurture a culture of real-time feedback, growth-oriented mindset, and plenty of training opportunities through VML and WPP, so you can continue to grow personally and professionally.

VML is an equal opportunity employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability, or other protected group status. We believe in creating a dynamic work environment that values diversity and inclusion and strives to recruit a diverse slate of candidates to help us achieve that goal.