Manager - Insights and Research - Bangalore

The pioneers of software product industry in India, we are a technology and innovation led company simplifying the lives of small and medium businesses over the last three decades. With our cutting-edge technology, we have had the privilege to reach over 2.5 million business globally and cater to more than 7 million users in over 100 countries. We are passionate about the SMEs’ growth and aim to deliver the best for their business through our product innovation and excellence. Our teams develop some of the most ingenious solutions that suit the unique requirements of millions of businesses across the globe. With a market share of 75% in India, we have a strong foothold in the Middle East and are also serving customers in SAARC & APAC, Africa, and North America. Our robust network of 28000+ partners help us deliver unmatched customer experience in sales, support, and services globally.
With a sole purpose of Making Everyone Who Touches Tally, Happier, we aim to be the technology fabric that drives the economic growth of the world, by 2030.

Over the years, we have nurtured a value-based culture that let individuals follow their lead and support them in their growth journey with us. We value honesty and integrity, prioritize a people-first culture, pursue excellence, and drive impactful innovation with simplicity.
Our vision at Tally is to ensure that all employees get access to equal opportunities, with decisions grounded on performance, merit, competence, and potential. We are dedicated to fairness and transparency in our policies. By fostering diversity and equality, we strive to eliminate all forms of discrimination. We are committed to an inclusive leadership where our leaders ensure that our people are empowered to be at their best, professionally, and personally. We take great pride in our work culture which has helped become a proud member of the elite Kincentric Best Employers Club!

Marketing at Tally is a strategic, business-enabling function that fuels innovation, builds consistency, and strengthens our market presence. Guided by our core pillars of like, Customer Connect, Integrated Marketing Digital and Brand Marketing, we craft initiatives that resonate with our audiences and reinforce our brand promise. We focus on creating impactful initiatives across Branding, Customer Marketing, and Partner Marketing to ensure strong engagement, lasting value and drive business growth.

We believe in

• Integrated Marketing: Leveraging all channels by maintaining uniformity of brand voice, visuals, and messaging.
• Customer Centricity: Placing the customer at the heart of all marketing efforts.
• Brand Sstewardship: Custodian of Employer Branding.
• Marketing with purpose, not noise: Supporting business growth with value driven communication.

We are seeking research and analytics experts – who are adept and have proven experience with various research techniques, and the knowhow of creating research designs basis the inputs from key business stakeholders. Candidate should have experience in undertaking complex research and analytics studies alongside team handling skills. The role also entails senior management interactions for research scoping, innovation and end to end project delivery and contribute to the overall business with valuable insights that lead to informed, strategic growth and measurable outcomes.

• Previous research experience in the software industry will be an added advantage.
• Research experience across a wide range of quantitative, quantitative and secondary research.
• Must have strong analytical and interpretive skills to frame recommendations.
• Ability to handle small team of researchers – give guidance and inspire the team
• Ability to lead multiple, large-scale, research projects in parallel. Excellent project management, multi-tasking, and prioritizing skills are required.
• Outstanding communication both verbal and written, presentation, and interpersonal skills required

• Acts as a research consultant to internal Businesses and Marketing organizations.
• Provide meaningful and actionable insights to drive business objectives and support decision-making.
• Work closely with internal Business (esp. Sales and Product Management teams) and Marketing organization to understand key business issues and proactively provide thought leadership.
• Shape research design, and research plans, develop questionnaires/ discussion guides and build persuasive presentations for senior/ executive level internal clients.
• Add value to the insights by synthesizing secondary information/ behavioral data with survey data. Ability to identify opportunities for this kind of collaboration.
• Proven ability to maintain strong working relationships with research vendors and leverage their expertise to deliver best-in-class research program.