Manager Integrated Product & Service Communications

• Closing date: 30-Nov-2025

At Qatar Airways, we craft cutting- edge inflight products, enhance passenger comfort, and drive innovation in aviation design. From concept to launch, our Product Development and Design (PDD) Team collaborates with industry leaders to create products that set new standards in travel. If you are passionate about innovation and design, this is your chance to make a lasting impact in the aviation industry. Join our Product Development and Design Team that transforms ideas into reality and shape the future of airline experiences!

About the role

In this role, you are responsible in planning, developing and executing comprehensive communication strategies and content that effectively articulate the vision and the customer value proposition of inflight product & services offerings which encompasses customer experience, product and service initiatives.

You will work closely with cross-functional teams across the entire QR group with focus on product and services, collaborating with subject matter experts and cross-functional teams throughout the product development lifecycle, from strategy, visioning, concept development through to final product implementation and launch. As a communication expert, this position requires a deep curiosity and appreciation for technology, product innovation and customer experience, to be able to synthesize complex concepts into clear, impactful narratives across for difference internal stakeholders.

As part of your role, your responsibilities will be inclusive of, but not limited to the following:

• Develop comprehensive product briefs, narratives and technical information for new and evolving products.
• Work closely with team across interiors, culinary, in-flight entertainment, digital and design and align with Qatar Airways brand strategy, customer experience (CX) goals and strategic positioning of overall product vision.
• Translate technical and operational product updates between cross functional teams into holistic, accessible, consistent and impactful narratives for internal stakeholders.
• Serve as a central communications advisor, responsible for developing and overseeing robust product briefs that capture research and insights and clearly articulate a desired deliverable across product and service programs, executive updates.
• Be the focal point to support all product and employee engagement launch campaigns, including acting as a key liaison with Marketing and PR department for all product launch campaigns and press releases.
• Support PDD leadership with strategic communication content; for example (but not limited to) townhalls, board presentations, key note presentations, external briefings.
• Translate strategic vision and design rationale into accessible and compelling stories by capturing the “how” and “why” behind features and decisions during project development to inspire stakeholder buy-in and deepen customer connection.
• Support SVP PDD to drive alignment with cross-functional leaders in Qatar Airways group and affiliated entities to ensure strategic communication themes are consistently reflected in all product and service messaging.
• Build a forward-looking content calendar tied to key events (both internal and external), sponsorship activations, product development plans, launch milestones and the broader customer experience transformational roadmap.
• Work with the product and service teams across PDD to articulate product features, unique selling points (USP) and benefits. Assist the respective teams to translate these into cohesive product and service definitions using compelling language and visuals.
• Act as PDD’s single point of contact for communication planning across multiple ongoing product and service workstreams.
• Develop and track operational KPIs and dashboard to measure the health and success of strategic initiatives.
• Nurture the team, fostering a culture of excellence, collaboration, and accountability. This includes setting performance objectives, providing regular feedback, and supporting professional development.

Be part of an extraordinary story

Your skills. Your imagination. Your ambition. Here, there are no boundaries to your potential and the impact you can make. You’ll find infinite opportunities to grow and work on the biggest, most rewarding challenges that will build your skills and experience. You have the chance to be a part of our future, and build the life you want while being part of an international community.

Our best is here and still to come. To us, impossible is only a challenge. Join us as we dare to achieve what’s never been done before.

Together, everything is possible.

About you

• Bachelor’s degree or equivalent in Communications, Marketing, Business, PR or a related field; a Master’s degree is an advantage
• Strong understanding of customer experience (CX) principles.
• Minimum 10 years’ experience in corporate communications, product marketing and/or strategy role.
• Experience working in airline, travel industry or branding agencies with familiarity in airline product & service concepts (e.g., cabin classes, seats, inflight services including, comfort, entertainment, catering and other onboard customer experience elements).
• Demonstrated ability to collaborate with SMEs and senior stakeholders to align product communications.
• Strong interpersonal and relationship-building skills
• Strong market knowledge and alignment with the industry trends and leading practices.
• Proven track record of developing and delivering impactful communication strategies in large and cross functional environments.
• Exceptional written and verbal communication skills, with the ability to craft clear, engaging narratives for complex topics.
• Exceptional copywriting and editorial skills with a strong command of tone, clarity and messaging for diverse internal and external audiences.
• Strong stakeholder management skills and ability to influence without authority.
• Proficient with communication and content creation tools (e.g., MS Word, PowerPoint, Adobe Creative Suite, Content Management System (CMS) and proof-reading tools).
• Project management and organizational skills with the ability to manage multiple concurrent deliverables.
• Leadership and strategic thinking capabilities, with a proven ability to lead cross functional and multi-cultural teams in a fast-paced environment
• Dynamic individual, highly adaptable, curious, and driven by ideas.

About Qatar Airways Group

Our story started with four aircraft. Today, we deliver excellence across 12 different businesses coming together as one. We’ve grown fast, broken records and set trends that others follow. We don’t slow down by the fear of failure. Instead, we dare to achieve what’s never been done before.

So, whether you’re creating a unique experience for our customers or innovating behind the scenes, every person contributes to our proud story. A story of spectacular growth and determination. Now is the time to bring your best ideas and passion to a place where your ambition will know no boundaries, and be part of a truly global community.

How to apply

If you’re ready to join a progressive team and have a challenging and rewarding career, then apply now by uploading your CV and completing our quick application form.