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Manager Liability Business – Digital Banking Group

Eligibility Criteria


Qualification:

  • Preferably a Master’s/MBA or a Bachelor’s degree in Business Administration, Finance, or a related field from a reputed institution.


Required Skill Set:

  • Proven ability to lead, motivate, and build high-performing teams, with strong interpersonal and management capabilities.
  • Strong verbal and written communication skills to influence, engage, and collaborate across functions and teams.
  • Strong analytical skills with the ability to interpret datasets and drive insight-led actions.


Job Responsibilities:

  • Execute growth-focused sales strategies to maximize customer acquisition, ensuring the achievement of assigned digital account numbers and deposit targets.
  • Manage relationships with internal and external stakeholders for penetration and expansion goals, ensuring regular visits to the assigned region.
  • Conduct comprehensive analysis of market trends, competitor strategies, and customer behaviour to identify opportunities for expanding digital banking solutions.
  • Utilize KPIs and data-driven insights to optimize liability product performance, refine sales techniques, and improve customer conversion rates.
  • Ensure strict implementation of internal policies and regulatory compliance, upholding the trust and credibility of digital banking.
  • Cross-sell and implement campaigns/promotional strategies that boost the sales of all digital products while serving integrated solutions to clients.
  • Knowledge of regulatory requirements and industry trends related to liability products.
  • Perform additional tasks assigned by management to further business growth and drive digital transformation initiatives.


Location: Lahore & Islamabad


Experience: Minimum five (5) to seven (7) years of experience in digital liability sales or a related field, preferably in the financial services industry.

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