Manager, Lifecycle Marketing Manager

Ready to build the future with AI?
At Genpact, we don’t just keep up with technology—we set the pace. AI and digital innovation are redefining industries, and we’re leading the charge. Genpact’s AI Gigafactory, our industry-first accelerator, is an example of how we’re scaling advanced technology solutions to help global enterprises work smarter, grow faster, and transform at scale. From large-scale models to agentic AI, our breakthrough solutions tackle companies’ most complex challenges.
If you thrive in a fast-moving, innovation-driven environment, love building and deploying cutting-edge AI solutions, and want to push the boundaries of what’s possible, this is your moment.
Genpact (NYSE: G) is an advanced technology services and solutions company that delivers lasting value for leading enterprises globally. Through our deep business knowledge, operational excellence, and cutting-edge solutions – we help companies across industries get ahead and stay ahead. Powered by curiosity, courage, and innovation, our teams implement data, technology, and AI to create tomorrow, today. Get to know us at genpact.com and on LinkedIn, X, YouTube, and Facebook.

Inviting applications for the role of Manager, Lifecycle Marketing Manager!
You will lead the development and execution of targeted email strategies across the customer lifecycle. You will be instrumental in shaping personalized journey communications, optimizing lifecycle calendarization, and driving engagement and retention through strategic email touchpoints.
Responsibilities

• Design and implement targeted email strategies aligned with customer lifecycle stages (onboarding, engagement, retention, reactivation)
• Partner with cross-functional teams (CRM, Product, Analytics, Creative) to define audience segmentation and journey mapping
• Own and maintain the lifecycle email calendar, ensuring timely and relevant communications across all customer segments
• Collaborate with marketing and product teams to align lifecycle messaging with broader campaign initiatives and product launches
• Analyze performance of lifecycle email journeys and identify opportunities for personalization, automation, and conversion improvement
• Test and iterate on messaging, timing, and triggers to enhance customer experience and business outcomes
• Serve as the strategic lead for lifecycle email initiatives, providing guidance and insights to internal partners
• Present strategy, performance, and recommendations to senior leadership and cross-functional stakeholders
• Leverage CRM platforms (e.g., Salesforce, Braze, Iterable) and analytics tools to build, deploy, and measure email journeys. Stay current on email marketing trends, compliance, and best practices

Qualifications we seek in you!
Minimum Qualifications / Skills

• Bachelor's degree in marketing, Communication or related field
• Good years of experience in digital marketing, CRM, or lifecycle marketing with a focus on email strategy
• Proven success in managing customer journeys and lifecycle campaigns
• Strong analytical skills and experience with A/B testing and performance optimization
• Excellent project management and communication skills
• Experience with marketing automation platforms and customer data tools

Preferred Qualifications/ Skills

• Experience in B2C or subscription-based business models
• Familiarity with personalization engines and dynamic content
• Understanding of customer segmentation and behavioural targeting

Why join Genpact?

• Lead AI-first transformation – Build and scale AI solutions that redefine industries
• Make an impact – Drive change for global enterprises and solve business challenges that matter
• Accelerate your career—Gain hands-on experience, world-class training, mentorship, and AI certifications to advance your skills
• Grow with the best – Learn from top engineers, data scientists, and AI experts in a dynamic, fast-moving workplace
• Committed to ethical AI – Work in an environment where governance, transparency, and security are at the core of everything we build
• Thrive in a values-driven culture – Our courage, curiosity, and incisiveness - built on a foundation of integrity and inclusion - allow your ideas to fuel progress

Come join the 140,000+ coders, tech shapers, and growth makers at Genpact and take your career in the only direction that matters: Up.
Let’s build tomorrow together.

Genpact is an Equal Opportunity Employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability or any other characteristic protected by applicable laws. Genpact is committed to creating a dynamic work environment that values respect and integrity, customer focus, and innovation.
Furthermore, please do note that Genpact does not charge fees to process job applications and applicants are not required to pay to participate in our hiring process in any other way. Examples of such scams include purchasing a 'starter kit,' paying to apply, or purchasing equipment or training.