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Manager, Marketing
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POSITION: Manager, Marketing
PAY STATUS: Exempt
FUNCTION: Marketing
RESPONSIBILITY OF: SVP/GM NASHVILLE SUPER SPEEDWAY
DATE: 2025
POSITION LOCATION: Nashville Super Speedway
ABOUT THE POSITION:
The Marketing Manager serves as the strategic and creative leader responsible for advancing Nashville Superspeedway’s brand visibility, fan engagement, and community impact. This position combines strategic vision with hands-on leadership to drive marketing excellence across digital, traditional, and community channels.
The Marketing Manager will lead the execution and continuous improvement of the Speedway Motorsports Marketing Playbooks within all aspects of marketing operations, ensuring alignment, consistency, and innovation that reflect the Speedway Motorsports culture of Continuous Improvement.
This teammate will embody the GLOBE Mentality — Generously Lending Our Best Efforts — through proactive leadership, collaboration, and a commitment to delivering experiences that Exceed Expectations.
RESPONSIBILITIES:
Marketing Strategy, Promotions, and Paid Media
Role: Lead the development and execution of Nashville Superspeedway’s brand and marketing strategies.
Responsibilities:
- Oversee planning, budgeting, and measurement of integrated campaigns across all paid and organic channels.
- Direct execution of brand promotions, ticket sales campaigns, and revenue-driving initiatives following Speedway Motorsports Marketing Playbooks.
- Collaborate with corporate and local teammates to align enterprise-wide initiatives with Nashville market opportunities.
- Review and approve creative materials, messaging, and promotional calendars for accuracy and brand consistency.
- Identify areas to refine Playbook practices based on data, fan insights, and campaign performance.
Expected Outcomes:
- Integrated marketing campaigns that increase awareness, attendance, and brand loyalty.
- Optimized marketing ROI and improved operational efficiency through Playbook alignment.
- Documented innovations that strengthen companywide best practices.
Event Marketing and Fan Experience
Role: Lead the marketing and promotional roadmap for major events and facility activations. Responsibilities:
- Direct the planning and execution of all event marketing and fan engagement touchpoints.
- Lead the marketing team and supporting staff during race weeks and event activations.
- Apply Speedway Motorsports Event Playbooks to ensure seamless on-site integration, fan engagement, and consistent execution.
- Conduct post-event analysis to assess effectiveness and inform continuous Playbook improvement.
Expected Outcomes:
- Exceptional, fan-centered event experiences that align with the Speedway Motorsports standard of excellence.
- Year-over-year improvements in attendance, fan satisfaction, and partner value.
- Enhanced event Playbook standards informed by lessons learned and team collaboration.
Community Engagement and Partnerships
Role: Strengthen Nashville Superspeedway’s reputation as a community leader and trusted partner.
Responsibilities:
- Design and execute a comprehensive community engagement strategy in alignment with the Speedway Motorsports Community Impact Playbook.
- Lead planning and implementation of outreach programs and charitable events, including Speedway Children’s Charities initiatives.
- Serve as a visible ambassador at regional events, civic gatherings, and partner activations.
- Guide the marketing team in producing digital and social content that amplifies community impact stories.
Expected Outcomes:
- Increased visibility and goodwill within Middle Tennessee communities.
- Expanded local partnerships and community collaborations.
- Strengthened internal and external engagement around the Impact Community principle.
Digital Platforms and Outbound Messaging Oversight
Role: Oversee all digital communication and engagement platforms. Responsibilities:
- Provide strategic direction for the Superspeedway’s website, mobile app, social media platforms and outbound messaging systems.
- Ensure content, design, and user experience align with Speedway Motorsports’ Digital Experience Playbook.
- Manage segmentation and performance analysis of email and text campaigns to optimize engagement.
- Identify improvements to digital strategy and recommend Playbook updates based on analytics and fan behavior.
Expected Outcomes:
- High-quality, on-brand digital communication that enhances fan connection and conversion.
- Data-driven improvements to digital marketing effectiveness.
- Consistent Playbook execution and informed updates across Speedway Motorsports digital teams.
Team Leadership and Collaboration
Role: Lead, mentor, and empower the marketing team while fostering alignment across Speedway Motorsports.
Responsibilities:
- Support the growth and success of the Marketing Coordinator and other teammates through coaching, feedback, and clear performance objectives.
- Encourage creative thinking, accountability, and alignment with Speedway Motorsports cultural principles.
- Represent Nashville Superspeedway within Speedway Motorsports cross-functional groups, contributing to shared learning and Playbook development.
- Manage department resources, contracts, and budget with efficiency and integrity.
Expected Outcomes:
- A motivated, high-performing marketing team grounded in Speedway Motorsports values.
- Strong collaboration with other properties and functional leaders.
- Measurable contributions to the refinement and adoption of Playbook-driven best practices.
Skills, Attitudes, and Experience
Experience and Competencies
- Experience in marketing, communications, event promotion, or related fields.
- Proven success developing and executing marketing strategies that drive measurable results.
- Strong leadership, communication, and project management skills.
- Experience with paid media, partnerships, and brand storytelling.
- Proficiency in content creation tools, marketing platforms, and analytics software.
- Ability to balance strategic planning with hands-on execution in a fast-paced environment.
- Willingness to work evenings, weekends, and event days as required.
Preferred Experience
- Background in motorsports, live entertainment, or sports marketing.
- Experience leading teams and managing cross-functional collaboration.
- Familiarity with CRM systems, email marketing, and community engagement initiatives.
Cultural Alignment and Attitude
The ideal teammate will:
- Embody Speedway Motorsports’ Principles: Care for Teammates, Be Remarkable, Impact Community, and Continuously Improve.
- Demonstrate Drive to Succeed through innovation, initiative, and accountability.
- Uphold Sterling Character through ethical leadership and integrity.
- Foster Genuine Enthusiasm for teamwork and fan engagement.
- Practice Compassionate Accountability in supporting and developing others.
- Live the maxim “We Work for the Fans”, ensuring every strategy enhances the fan experience.
- Lead the integration and improvement of Speedway Motorsports Playbooks to drive consistent and elevated performance.
Success in This Role Will Be Measured By
- Effective execution of Speedway Motorsports Playbooks across all marketing functions.
- Measurable growth in brand awareness, fan engagement, and revenue generation.
- Enhanced community relationships and local visibility.
- Demonstrated team development and leadership effectiveness.
- Continuous improvement and innovation consistent with Speedway Motorsports’ mission to Exceed Expectations.
All candidates must submit the following to be considered for the position:
- Cover letter
- Resume
- (3) Professional References
The above description denotes some of the specific characteristics which are necessary to perform the principal functions of the job and are not intended to be a description of all work requirements that may be inherent in the position.
Speedway Motorsports is an equal opportunity employer.
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