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Manager Marketing
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Overview:
As part of Optum, SCA Health is redefining specialty care by developing more accessible, patient-centered practice solutions for a network of more than 370 ambulatory surgical centers, over 400 specialty physician practice clinics and numerous labs and surgical hospitals. Our work spans a broad spectrum of services, all designed to support physicians, health systems and employers in delivering efficient, value-based care to patients without compromising quality or autonomy.
Our values aren’t empty words – they inform our attitudes, actions and culture. At SCA Health, your work directly impacts patients, physicians and communities. Here, you’ll find opportunities to build your career alongside a team that values your expertise, invests in your success, and shares a common mission to care for patients, serve physicians and improve health care in America.
Your ideas should inspire change. If you join our team, they will.
Accountabilities / Responsibilities:
The Digital Marketing Manager will be part of the Marketing Strategy lane within the enterprise Marketing team (MCCE), which includes Marketing, Communications, Creative & Events. The Digital Marketing Manager will lead and execute digital marketing initiatives across SCA Health’s external-facing platforms, including websites, online reputation management, and digital campaigns. This role is responsible for strategic planning, execution, and optimization of digital efforts that support brand awareness, audience growth, and performance marketing goals. The manager will collaborate with cross-functional teams to align digital strategies with organizational priorities and leverage data-driven insights for continuous improvement.
This role partners closely with MCCE leadership and cross-functional stakeholders to ensure SCA Health’s digital presence is aligned with business priorities and delivers measurable impact. The Digital Marketing Manager will serve as a subject matter expert in digital strategy, leveraging data-driven insights to guide campaign development and performance optimization.
Culture Fit:
The successful candidate must embody and embrace SCA’s culture grounded in its mission, vision, and values. SCA’s values reflect our actions and how we treat each other and our partners every single day:
At SCA Health, we believe health care is about people – the patients we serve, the physicians we support and the teammates who push us forward. Behind every successful facility, procedure or innovation is a team of 15,000+ professionals working together, learning from each other and living out the mission, vision and values that define our organization.
As part of Optum, SCA Health is redefining specialty care by developing more accessible, patient-centered practice solutions for a network of more than 370 ambulatory surgical centers, over 400 specialty physician practice clinics and numerous labs and surgical hospitals. Our work spans a broad spectrum of services, all designed to support physicians, health systems and employers in delivering efficient, value-based care to patients without compromising quality or autonomy.
What sets SCA Health apart isn’t just what we do, it’s how we do it. Each decision we make is rooted in seven core values:
Clinical quality- Integrity
- Service excellence
- Teamwork
- Accountability
- Continuous improvement
- Inclusion
Our values aren’t empty words – they inform our attitudes, actions and culture. At SCA Health, your work directly impacts patients, physicians and communities. Here, you’ll find opportunities to build your career alongside a team that values your expertise, invests in your success, and shares a common mission to care for patients, serve physicians and improve health care in America.
At SCA Health, we offer a comprehensive benefits package to support your health, well-being, and financial future. Our offerings include medical, dental, and vision coverage, 401k plan with company match, paid time off, life and disability insurance, and more. Please visit, https://careers.sca.health/why-sca, to learn more about our benefits.
Your ideas should inspire change. If you join our team, they will.
The Digital Marketing Manager will be part of the Marketing Strategy lane within the enterprise Marketing team (MCCE), which includes Marketing, Communications, Creative & Events. The Digital Marketing Manager will lead and execute digital marketing initiatives across SCA Health’s external-facing platforms, including websites, online reputation management, and digital campaigns. This role is responsible for strategic planning, execution, and optimization of digital efforts that support brand awareness, audience growth, and performance marketing goals. The manager will collaborate with cross-functional teams to align digital strategies with organizational priorities and leverage data-driven insights for continuous improvement.
This role partners closely with MCCE leadership and cross-functional stakeholders to ensure SCA Health’s digital presence is aligned with business priorities and delivers measurable impact. The Digital Marketing Manager will serve as a subject matter expert in digital strategy, leveraging data-driven insights to guide campaign development and performance optimization.
Responsibilities:
- Plan and implement digital marketing strategies for SCA Health’s websites, SEO, SEM, and reputation management.
- Maximize the corporate website performance as an effective growth engine by driving lead form completions and supporting business development objectives.
- Partner with content creators to expand the website’s content strategy, including patient and physician stories and thought leadership, to attract and convert target audiences.
- Measure and report performance of all digital campaigns and website initiatives against ROI and KPIs, including lead generation and conversion metrics.
- Identify trends and insights to optimize spend and performance.
- Brainstorm and execute new growth strategies across digital channels.
- Serve as a digital marketing SME and advise on best practices.
- Monitor and evaluate campaign, content, and channel mix effectiveness.
- Collaborate with internal teams to ensure digital initiatives align with brand standards and legal requirements.
Elements for Success:
- Strong ability to identify target audiences and develop engaging digital campaigns.
- Up to date with the latest trends and best practices in digital marketing, platforms, and analytics.
- Ability to lead projects independently with minimal direction.
- Strong organizational, time-management, and leadership skills.
- Analytical mindset with the ability to synthesize data and adapt strategies.
- Excellent written and verbal communication abilities.
- Thinks critically and strategically to make informed decisions and deliver high-quality, results-oriented marketing initiatives.
Culture Fit:
The successful candidate must embody and embrace SCA’s culture grounded in its mission, vision, and values. SCA’s values reflect our actions and how we treat each other and our partners every single day:
- Clinical quality: Commitment to outstanding patient care and clinical outcomes.
- Integrity: Doing what is right, without exception.
- Service excellence: Exceeding expectations in everything we do.
- Teamwork: Supporting one another to ensure success.
- Accountability: Taking personal responsibility for actions and commitments.
- Continuous improvement: Relentlessly improving performance across all areas.
- Inclusion: Valuing and respecting all teammates’ ideas, perspectives, and experiences.
- Bachelor’s degree in marketing, Communications, or related field
- Minimum of 5 years of experience in digital marketing
- Proven success in managing and executing website platform strategy
- Expertise using analytics platforms
- Expertise using ad server platforms
- Experience using project management platforms
- Minimum of 3 years of experience with SEO, analytics, and multi-channel campaign reporting
- Proven ability to manage client relationships and serve as a trusted partner, ensuring alignment between client objectives and marketing strategies.
- Strong communication and presentation skills, including executive engagement
- Proficiency with multi-site WordPress
- Experience using Outlook Office suite of products
- May work primarily remote with occasional travel (~3 times per year)
Preferred Qualifications:
- Healthcare experience
- PiWik Pro (analytics platform)
- Google AdWords (ad server platform)
- Jira (project management platform)
- Experience in ORM platform (Birdeye preferred)
- Experience with authoring in a CMS (WordPress preferred)
- Experience managing digital media campaigns
- Technical expertise in Salesforce and Salesforce Marketing Cloud (data management, automation segmentation, performance analysis)
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