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Gurgaon, India
The Senior Manager, Marketing – India, will play an integral role in the GNS Global Product and Marketing team to create strong value for our Issuing Partners. The successful candidate would be an experienced marketer who will work closely with Business Development teams and Centres of Excellence (COEs) within American Express and our external partners to deliver strong business results.
Key responsibilities will include:
•
Day-to-day relationship lead to bank partners’ marketing departments, both issuing and acquiring, as it relates to key activities (e.g. new product development, product refreshes, local benefit activation, Acquisition and perception of coverage, etc.)
•
Manage diverse set of markets and partners, driving prioritization of key growth levers working closely with the Business Development teams
•
Work with Global Marketing Center Of Excellence (COEs) to ensure global approach is replicated across marketing with India issuers
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Ensure marketing campaigns align with company’s strategic objectives, and are informed by research, analytics and metrics
•
Develop deep understanding of competitive landscapes and partners under purview
• Ensure all marketing activities meet the required Risk and Control measures and are 100% compliant with PMGB SOP and all other Amex policy requirements.
Qualifications
•
Previous experience in Acquisition, Product development, Portfolio and campaign management and general marketing
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Strong innovative marketer, who can leverage analytics to derive insight and then translate marketing ideas into clear marketing tactics / actions. Needs to have strong
analytical skills and financial acumen to drive the business forward.
•
Superior project management skills/organizational skills and ability to multitask in delivering complex initiatives
•
Strong communication skills and ability to create and deliver persuasive high impact presentations
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Effective at influencing and managing cross functional stakeholders and external partners
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Understanding of cultural differences and how those should be considered in driving decisions and actions.
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Passionate customer focus with a growth mindset and determination to succeed. Energetic and optimistic team player
•
High energy, strong will to win, self-starter. Able to thrive in a fast paced, fluid environment.
This role may be subject to additional background verification checks.
The role will report to VP GNS Marketing JAPA.
Location: Gurgaon
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