Manager, Marketing ZSP

Masdar is the UAE’s clean energy champion and one of the largest companies of its kind in the world, advancing the development and deployment of renewable energy and green hydrogen technologies to address global sustainability challenges. Established in 2006, Masdar is today active in over 40 countries, helping them to achieve their clean energy objectives and advance sustainable development.

Masdar is jointly owned by Abu Dhabi National Oil Company (ADNOC), Mubadala Investment Company (Mubadala), and Abu Dhabi National Energy Company (TAQA), and under this ownership the company is targeting a renewable energy portfolio capacity of at least 100 gigawatts (GW) by 2030 and an annual green hydrogen production capacity of up to 1 million tonnes by the same year.

Purpose for this role:

To plan and execute marketing deliverables for the Zayed Sustainability Prize (ZSP) in line with Prize
needs and the overall strategy of marketing and corporate communications in order to ensure that
all deliverables are in line with the prize objectives and the brand.

Key Responsibilities:

Management of marketing deliverables for ZSP

• Develop a marketing strategy for the Zayed Sustainability Prize and its initiatives, including Beyond2020.
• Build strategic relationships with partners such as agencies and vendors to ensure the Prize has
• access to leading industry players where needed.
• Manage the assignment of various creative and production agencies for the purpose of developing and executing marketing campaigns and video content throughout the calendar year.
• Manage agencies as required across the full scope of both goods and services, including advertising, direct marketing, conferences and events.
• Identify opportunities of engagement proactively both externally and internally and monitoring of trends and competitors to ensure strong positioning of the Prize.
• Ensure creation of marketing deliverables, in collaboration with Brand Manager, (logos, brochures, signage, promotional materials advertisements, etc.) to communicate and reinforce corporate objectives, thereby attracting stakeholders while developing positive and lasting stakeholder relations for ZSP.
• Oversee the creation of video assets across the Prize’s initiatives, such as Beyond2020, including storyboarding and agency management where required.
• Develop campaigns and briefs for marketing initiatives and coordinate with agencies as required, owning the implementation from ideation to execution.
• Manage the entire campaign implementation process to ensure KPIs are met and to the
  standard expected.
• Manage all media buying activities and 3rd party agencies, in collaboration with the Brand Manager, to deliver the required results and ensure strong ROI on media selection and placement.
• Develop set templates and frameworks for creating and communicating project and activity plans.
• Manage the building of brand reputation and equity through leveraging on the various marketing activities and programs as well as digital media platforms such as social media and website.
  Monitor performance of marketing efforts and ensure monthly reports are produced to present the engagement and reach of paid campaigns.
• Develop relevant budgets for ZSP activations and
  projects.

Management of the marketing delivery for the annual awards ceremony

• Manage the delivery of the Prize’s marketing plan for the awards ceremony.
• Manage all media buying activities to ensure consistent reach and engagement for the Prize.
• Support the implementation of all Prize events and activities occurring during Abu Dhabi Sustainability Week.
• Manage all agencies and 3rd parties for the Prize’s
• activities.

Recommendation and monitoring of budgets and plans

• Contribute to recommending and monitoring the unit budget yearlong so that the business is aware
• of areas of unsatisfactory performance against the budget and so that performance improvement
• opportunities are capitalized upon.

Management of stakeholders and third-party service providers

• Ensure relationships with service level providers are managed smoothly and effectively in a way
• that guarantees that Masdar is provided with quality and timely services, in line with relevant service level agreements.
• As and when required by management, personally manage key relationships/negotiations with relevant internal and external stakeholders in order to ensure the negotiation and agreement of favourable deals and agreements that safeguard
• Masdar’s best interests while ensuring the delivery of necessary needs/goals

Preferred Qualifications:

• MBA or relevant Master’s degree from a top-tier internationally recognized higher education institution
• Bachelor’s degree in communications, mass media, marketing or related discipline

Preferred Experience:

• 6-8 years of experience in senior roles in marketing and events for large events or an equivalent
• experience
• Experience in the UAE gaining strong knowledge and understanding of local rules, regulations, systems
  
  Prior experience with brand architecture, studies, audits and revamp exercises
  Prior experience with management of a marketing and events team and processes

Job-Specific Skills:

• Exceptional communication (verbal and written) and interpersonal skills leading to a consultative
• approach within a corporate / multifunctional environment
• Strong understanding of the complexity and challenges of driving/building a project delivery culture and
• strong project management skills
• Strong knowledge of budget management
• Strong problem solving and decision-making skills
• Excellent computer literacy, with strong background in Word, Excel, PowerPoint and Outlook
• Excellent ability to plan and organize work and prioritize projects
• Excellent time management skills
• Attention to detail

This role is based in Abu Dhabi.

Masdar is one of the world’s fastest growing renewable energy companies and a green hydrogen leader, placing the UAE at the forefront of the energy transition.

As a pioneer in advancing the clean energy sector and a key enabler of the UAE’s vision as a global leader in sustainability and climate action, Masdar has developed projects in more than 40 countries across six continents and has invested, or committed to invest, in worldwide projects with a combined value of more than US$30 billion.

Masdar unites the UAE’s three energy champions – Mubadala, ADNOC and TAQA – and will utilize their combined expertise to fulfill its purpose as a global clean energy pioneer across renewables and green hydrogen.

Promoting innovation in solar, wind, energy storage, waste-to-energy, and geothermal energy, Masdar has a proven record of delivering pioneering projects using cutting-edge clean energy technologies, that are commercially viable and bankable.

As part of the application process, we will collect, store and process personal information about you.

Masdar will use your personal information in accordance with our Candidate Privacy Notice, which provides details on the purposes for which your data is processed.