Manager Media & Communication

Department & Function: Marketing

Position: Manager Media & Communication

Location: Islamabad

Reporting to: Sr. Manager Brands, Media & Communication

Job Type: Permanent

Job Purpose:

• The position is responsible for managing media campaigns across various channels (digital, TV, radio, print, etc.), along with media planning, buying, and optimization related activities. The role is also engaged in developing and executing media strategies to meet business objectives, managing relationships with media vendors, and ensuring the seamless execution of campaigns.

Job Responsibilities:

Media Planning & Strategy:

• 1. Lead the development of comprehensive media strategies aligned with brand objectives and target audience insights.
• 2. Identify appropriate media channels (digital, print, broadcast, etc.) and optimize budgets to maximize reach and impact.
• 3. Conduct competitive analysis and market research to stay ahead of trends and opportunities.

Media Buying & Negotiation:

• 1. Manage the end-to-end media buying process, including planning, negotiating, and executing media buys across various platforms.
• 2. Build and maintain strong relationships with media vendors and publishers to secure the best possible rates and placements.
• 3. Oversee budget management to ensure campaigns are executed within allocated budgets.

Campaign Execution & Optimization:

• 1. Monitor campaign performance and make data-driven adjustments to optimize media strategies and achieve KPIs.
• 2. Work closely with the digital marketing team to integrate online and offline media for cross-channel synergies.
• 3. Ensure campaigns are launched on time and within budget, tracking all aspects of media performance.

Team Leadership & Collaboration:

• 1. Providing leadership and direction on media planning and buying.
• 2. Collaborate with other departments (creative, analytics, product marketing) to align on campaign goals and execution
• 3. Play a pivoted role in conducting media expenses audits, reconciling media accounts, collaborating with internal and external stakeholders, streamline communication and coordination for seamless execution of media investments, contributing to the overall success of media initiatives
• 4. Liaise with internal teams to gather information and insights for effective financial decision-making.
• 5. Collaborate with Marketing Finance for timely processing Purchase Requisition (PR), PO issuance, and budget alignment
• 6. Vendor Management and contracts handling

Reporting & Analysis:

• 1. Provide regular updates on media spend, performance, and ROI to senior leadership.
• 2. Analyze post-campaign results and report insights and recommendations for future campaigns

Eligibility Criteria (Education, Knowledge, Experience and Skills):

Education :

• In principle have a minimum of Bachelors Degree or above.

Work Experience:

• Current Level – Assistant Manager & Above
• Minimum Experience: 4 yrs. or Above
• At-least 1 year experience with Zong at the time of placement and must be a Permanent Employee of the company
• 1 Yr. in total at AM & Above for Mgr. Level
• Internal Hiring: At least 01 HP & above in two most recent Annual Appraisals with most recent rating as HP for promotion via internal hiring (if only 1 appraisal is done, then that should be HP & Above)