Manager - Media Planning

Overview

We are seeking a highly organized and client-focused Account Manager to join our team. The ideal candidate will serve as the primary liaison between the agency and our clients, ensuring that all projects are delivered on time, within budget, and to the highest standards. This role requires excellent communication skills, strong project management abilities, and a deep understanding of marketing strategies and client needs

Responsibilities

Technical & Product

Client Relationship Management:

• Act as the main point of contact for clients, managing day-to-day communications and ensuring a high level of client satisfaction.
• Build and maintain strong, long-lasting client relationships by understanding their needs, objectives, and business goals.
• Address client concerns and issues promptly and effectively, providing solutions and recommendations as needed.

Strategic Planning and Execution:

• Collaborate with clients and internal teams to develop and implement marketing strategies and campaigns that align with client goals.
• Conduct research and analysis to inform strategy and provide insights into market trends, consumer behavior, and competitive landscape.
• Ensure that all marketing activities are aligned with the overall strategic plan and objectives.

Collaboration and Coordination:

• Work closely with other departments, including creative, media, and strategy, to ensure seamless execution of marketing initiatives.
• Facilitate internal meetings and communications to ensure that all team members are aligned on project goals and deliverables.
• Coordinate with external vendors and partners as needed to support project execution.

Business Acumen & Operational Efficiency

Project Management:

• Oversee the planning, execution, and delivery of marketing projects and campaigns, ensuring that they meet client objectives and deadlines.
• Coordinate with internal teams, including creative, digital, and strategy, to ensure project requirements are met and deliverables are produced to a high standard.
• Monitor project progress, manage timelines, and handle any changes or issues that arise.

Budget and Financial Management:

• Develop and manage project budgets, ensuring that all financial aspects are accurately tracked and reported.
• Monitor expenses and ensure that projects are delivered within budget constraints.
• Prepare and present financial reports and forecasts to clients and internal stakeholders.

Innovative & Analytical Mindset

Reporting and Analysis:

• Track and analyze the performance of marketing campaigns, providing clients with regular updates and reports on key metrics and results.
• Use data-driven insights to recommend optimizations and improvements to strategies and tactics.
• Prepare and present performance reports to clients, highlighting successes and areas for improvement.

Qualifications

• Bachelor’s degree in marketing, Business, Communications, or a related field.
• 5+ years of experience in account management or a similar role within a marketing agency.
• Proven track record of managing multiple projects and clients simultaneously.
• Strong understanding of marketing principles, strategies, and best practices.
• Excellent communication, presentation, and interpersonal skills.
• Strong organizational and project management abilities.