Manager, Media & Web Content

Category/Area of Expertise: Marketing
Job Requisition: 465291
Address: USA-MD-Hyattsville-8301 Professional Place Ste115
Store Code: GF - Marketing-brands (2765427)

Who is Giant:

Born in the DMV, we've been here for over 88 years and counting. From our first store on Georgia Ave to becoming the #1 grocer in the Baltimore-Washington area, we're proud of our local roots. Today we span across over 160 stores in D.C., Maryland, Virginia, and Delaware!

Our vision goes beyond the aisles. We're a proud partner to community organizations with a shared goal of enriching the lives of our neighbors and being the most trusted and loved local food retailer in our community.

Position Summary :

The Manager I, Media & Web Content, is responsible for overseeing the development, execution, and optimization of digital content across web and media channels. This role ensures that digital assets, including website content, promotional materials, and online media, align with brand messaging, Search Engine Optimization ( SEO ) strategies, and overall marketing objectives . The position requires expertise in content strategy, digital marketing, and cross-functional collaboration to drive customer engagement and optimize digital performance.

What You Will Do:

Content Development & Optimization

• Lead the development, curation, and optimization of high-quality content, ensuring brand consistency, user-centric design, and adherence to digital best practices.
  
• Serve as the primary liaison with external agencies for media asset development, ensuring seamless collaboration, timely execution, and brand consistency.
  
• Act as the ADUSA point of contact for product team support, facilitating communication and content updates.
  
• Partner with internal copywriters, designers, category managers, and external content providers to develop engaging and impactful content.
  
• Ensure marketing content is delivered with clarity, accuracy, and consistency across all digital platforms.
  
Routinely analyze and improve content performance based on customer behavior insights, A/B testing, and competitive benchmarking.

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Performance Measurement & Reporting

• Collaborate with the Strategy Manager to define audiences and establish campaign Key Performance Indicators (KPIs).
  
• Analyze key performance metrics and generate scorecard reports to assess content effectiveness, audience engagement, and conversion impact.
  
• Optimize campaigns based on data insights, enhancing engagement and conversion rates.
  
• Continuously refine web and media KPIs based on data insights, industry trends, and evolving business objectives.
  
Advocate for content investment by showcasing content-driven performance improvements and Return On Investment (ROI).

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Quality Assurance & Compliance

• Oversee website go-live and quality assurance processes, ensuring content accuracy and optimal user experience.
  
• Conduct routine site audits to identify content gaps, errors, and optimization opportunities.
  
• Maintain compliance with brand standards, digital accessibility requirements, and regulatory guidelines to ensure a seamless and inclusive user experience.
  
Maintain content governance processes to ensure accuracy, consistency, and quality.

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Cross-Functional Collaboration & Process Improvement

• Partner with IT, eCommerce, and marketing teams to ensure website content updates align with business goals.
  
• Identify opportunities for process improvements in content workflow, asset management, and publication schedules.
  
Work with analytics teams to measure content effectiveness and refine strategies based on data-driven insights.

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Team Development

• Collaborates with cross-functional stakeholders.
  
• Foster a culture of continuous improvement, innovation, and cross-functional collaboration.
  
• Stay up to date with digital marketing trends, content innovations, and emerging technologies.
  
Performs other duties as assigned.

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What You Will Bring:

• Bachelor's degree in marketing, communications, digital media, or a related field.
  
• 5+ years of experience in digital content strategy, website management, and SEO optimization.
  
• Proficiency in content management systems (CMS), Google Analytics, and SEO tools.
  
• Strong understanding of digital marketing principles and omnichannel content strategies.
  
• Excellent project management, communication, and leadership skills.
  
• Experience in retail or eCommerce digital marketing.
  
• Familiarity with UX/UI best practices and website optimization techniques.
  
Knowledge of content automation and personalization strategies.

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Salary: $99,825 - $133,100

The pay range for this job level is a general guideline only and not a guarantee of compensation or salary. Additional factors considered in extending an offer include, but are not limited to, responsibilities of the role, education, experience, knowledge, skills, and abilities, as well as internal equity, alignment with market data and applicable law. We are unable to sponsor or take over sponsorship of an employment Visa at this time.

This position will be on-site at the Giant Food Headquarters in Hyattsville, MD.

Why Giant:

We pride ourselves on cultivating a culture of care and offering opportunities to better yourself professionally and personally. We truly value the moments that matter most to our associates. Our guiding principles are GROW, CARE, BELONG.

GROW with us through benefits like tuition reimbursement, scholarship & grant programs, leadership development, career advancement, continuous learning opportunities and access to Market USA Credit Union.

Our CARE culture is built on a legacy of prioritizing people, offering comprehensive healthcare, life insurance, paid parental leave, wellness programs, a 401k plan with up to a 5% company match, paid time off, and employee assistance programs.

BELONG through Business Resource Groups (BRGs), rewards & recognition programs, community outreach, and countless volunteer opportunities that connect us with the communities we serve.

Join us and explore the full range of benefits available and become part of our 88+ year legacy. After all, food makes us a grocery store, but our people make us GIANT.