Manager, Personalization Strategy and Execution

Overview

About Sally Beauty Holdings, Inc.

At SBH, our purpose is to inspire a more colorful, confident, and welcoming world. We are the leader in professional hair color, selling and distributing professional beauty supplies across 11 countries through our Sally Beauty and Beauty Systems Group businesses. Sally Beauty offers products for hair color, hair care, nails, and skin care to retail customers looking for salon quality products at a value price. Beauty Systems Group, branded as Cosmo Prof or Armstrong McCall stores, along with its direct sales consultants, sell professionally branded products intended for use and resale by salons to retail consumers.

About the role

SBH is actively growing and expanding its use of personalized customer experiences and hyper-personalization to better serve our customers individually. This role will be responsible for planning, executing, and delivering the personalization roadmap across the SBH ecosystem. By partnering with CRM strategy, Ecommerce leadership, Digital, development, and analytics teams, you will bring a customer-focused digital experience to life.

Responsibilities

• Prioritize and maintain a personalization roadmap to be executed by the Personalization development team
• Collaborate with digital business teams to build requirements for new customer experiences across a multi-channel ecosystem
• Create user stories clearly articulate program features, personalization campaigns, and business support functions
• Generate customer insights from data to guide strategic direction of personalized experiences
• Identify opportunities for personalization to improve customer experiences across channel
• Manage dependencies with related stakeholder teams and plan into quarterly execution
• Communicate domain milestones and campaign status with leadership
• Work cross functionally with many other departments to coordinate and execute operational needs and/or to setup a new or optimize an existing personalization experience
• Supports two business units under the direction of the Personalization Strategy Lead
Work closely with both the Sr. Experimentation Manager as well as the analytics leads to ensure experiences are coordinated, optimized, and measurable across channels

Knowledge, skills & abilities requirements

• Bachelor’s degree in Business, Technology, or a related field

• 5-7 years of experience in marketing or e-commerce solutions, with a proven track record of leading personalization strategies

• 3-5 years of experience in product management, business analysis, or project management

• Strong understanding of digital marketing channels, tools, and best practices

• Data driven; must understand how to make decisions using performance metrics

• Experience with backlog management preferably in Jira

• Ability to manage multiple priorities and thrive in a fast-paced environment

• Ability to create reports to share with leadership that succinctly inform on progress

• Experience with data driven test and learn methodology and practice preferred

• Experience with personalization platforms and technologies; Experience with Salesforce MCP preferred
  

Competencies & attributes

• Passionate Learner – inquisitive about the business; open to feedback and coaching, applies learning quickly; applies learning to improve processes and procedures, proactively shares learning with colleagues and leaders; realigning and reshaping projects

• Flexible & Agile Adapter – responsive and open to change; works well with ambiguity; adapts to new plans or directions; keeps calm under pressure; perseveres to achieve the plan/task; doesn’t dwell on the past

• Talent Builder – considers how we can create an inclusive culture; encourages input from others; invests time as an informal/formal coach or buddy; works to build a diverse team with the right skills and knowledge; looks for ways to acknowledge, motivate, and value the team

• Effective Communicator – articulates in an appropriate and accurate manner; emotionally astute while remaining authentic to own style/self; encourages others to express views and opinions; demonstrates active listening and uses probing questions; is concise and relevant with data/info

• Team Builder – references the importance of teamwork and actively demonstrates collaboration and sharing; builds and/or participates in effective teams; values the importance of inclusion and various sources of thought/input; humble when operating within a team

• Customer Focused Partner – understands internal and external customer needs; contributes to plans and actions to improve the associate and customer journey/experience; holds self and team accountable for improving the customer experience; is an advocate for the customer

• Strategic Thinker – progressive thinking with the ability to bring new ideas to life; works with others to develop progressive and cost-effective strategies; provides suggestions to improve upon continuous improvement and scalability within department; uses a broad range of data sources

• Big Picture Thinker – understands own department and how other key departments operate; adopts an inclusive approach; seeks feedback reviews progress, and adapts plans as needed; understands interdependencies with other departments

• Results Driver – effective at driving and delivering on plans; holds self and team accountable to high standard of delivery; suggests opportunities for innovation and continuous improvement; focuses on the right priorities and uses resources/time wisely; demonstrates grit and determination

• Problem Solver & Decision Maker – able to consume department/operational data to identify business; identifies, gathers, and examines the relevant information; makes recommendations and takes action to solve challenges, considers importance/impact of decisions against relevant factors

Working conditions & physical requirements

The work is sedentary. Typically, the employee may sit comfortably to do the work. However, there may be some walking; standing; bending; carrying of light items such as papers, files, books, small parts; using a keyboard, driving an automobile, etc. No special physical demands are required to perform the work.

This position will be required to work at a computer leveraging technologies and will be required to join video meetings and calls throughout their work day.

Benefits

We offer a competitive salary and outstanding benefits package that includes medical, dental, vision, life Insurance, paid vacation and sick days, paid holidays, tuition reimbursement and 401(k) with company match. In addition, associates of SBH may take advantage of our in house salon with complementary services and a varied selection of food options at our corporate campus. Also, featured at our corporate campus, is both a Sally Beauty and CosmoProf Professional onsite store, where associates enjoy a great merchandise discount!

Qualified applicants will receive consideration for employment without regard to their race, color, religion, national origin, sex, or disability.

#LI-Hybrid