Manager-Programming, Non-Fiction

Non-Fiction Programming

Background Programming is a segment of content intended for broadcast on television. It may be a one-time production or part of a periodically recurring series. A single program in a series is called an episode. A television series that is intended to comprise a limited number of episodes is usually called a miniseries or serial. Series without a fixed length, a series that runs for more than a year. This content is created keeping in mind the channel promise and what the brand stands for and represents

KRA :

TRP targets for show/s assigned : Thorough understanding of the show concept/ story board and characters. Ensure the story is line with the Brand promise. Advice on changes to be made in terms of script and screen play as and when required

Liaison with the production house: Review the script through the lens of the brand promise for each episode and share feedback. Review the rough cuts of episodes and ensure it’s in line with the agreed screenplay. Ensure frequent set and edits to review the rough cuts to ensure episode is in line with the channel requirements.

Briefs to the marketing and promo teams: Create briefs for the promo to ensure the right communication is shared to make effective promos and teasers. Ensure timely dispatch of the promo footage. Ensure that the marketing activities are aligned with the story line to generate the required hype. Coordinate with the channel PR team to ensure episodic synopsis, working stills and any other PR related ideas within the show are brief and communicated well in time.

Banking of episodes, timely deliveries and dispatch of tapes for telecast: Ensure efficient planning of episodes to build a bank. Coordinate with the production house to ensure dispatch of tapes as per the agreed timelines. Maintain a smooth functioning of systems and processes like tape deliveries, technical check etc.

Commissioning team :As part of the commissioning team along with the guidance of the commissioning lead create the first twenty episodes to gain maximum viewership Align to the on air team to ensure continuity of the story line Update the internal MIS for show/shows assigned

Creativity, Ability to innovate, Ability to gauge the pulse of the audience, Negotiation skills,

Key Interfaces Marketing, OAP, Research and Strategy, Commercial & Production house

Presentation Skills.

Competencies · Proven ability to identify stories/creative that will connect with audiences · Lifecycle production experience, including creating scripts/treatments, producing shoots on location and in studio, and post-production · Ability to handle multiple priorities in a deadline-driven environment · Format & industry knowledge