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Manager - Public Information (Library) - (Non-Civil Service)
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Job Summary
Job Description
Overview
The Manager-Public Information oversees, manages, and facilitates the successful implementation and execution of the city's public information functions to ensure effective communication with the public and the media providing information regarding city policies, operations, programs, services, and news. The Manager – Public Information serves as the strategic communications lead, responsible for planning, directing, and executing comprehensive internal and external communication initiatives. This role ensures accurate, timely, and effective dissemination of information to the public, media, stakeholders, and internal audiences while protecting and enhancing the City’s and Department’s image. The position supports communication, executive-level communications, media relations, and strategic messaging.
Essential Functions
1 Serve as the primary liaison and spokesperson with local, regional, and national news media; respond to media inquiries and coordinate interviews and press briefings.
2 Develop, write, and distribute press releases, media advisories, crisis communications, and public statements.
3 Develop and manage internal and external communication strategies, including newsletters, department updates, public notices, community meeting communications, and customer responses.
4 Oversee social media strategy and operations, including content development, monitoring, analytics tracking, and public engagement.
5 Manage and oversee website content, including creation of new pages, updates to existing content, publishing public notices, and ensuring accuracy and accessibility of information.
6 Develop executive communications, including talking points, speeches, external publications, executive correspondence, and departmental updates.
7 Prepare written materials and communications related to budget, financial information, and operational updates for executive leadership and City management.
8 Manage and coordinate design, graphics, photography, and video production for internal and external communications and events.
9 Oversee the development and distribution of annual reports, division performance reports, and communication metrics.
10 Develop and submit award applications and recognition submissions on behalf of the department.
11 Manage procurement processes and vendor relationships, including scopes of work, quotes, contracts, invoices, billing, delivery orders (DOs), and requisitions (RCs).
12 Administer and manage division communication budgets and expenditures.
13 Establish short- and long-term communication goals aligned with departmental and City objectives.
14 Provide strategic communication counsel to executive leadership, departments, and partners.
15 Execute special projects and ad-hoc initiatives for the department and partnered departments.
16 Supervise, coordinate, and oversee communication-related staff, contractors, and vendors.
17 Ensure compliance with City policies, branding standards, communication protocols, and public information regulations.
Knowledge, Skills, and Abilities
- Principles and practices of public information, public relations, and strategic communications
- Media relations, crisis communications, and emergency communication protocols
- Government communications, public sector transparency, and public accountability
- Digital communications platforms, social media strategy, and web content management
- Branding, marketing, and public engagement strategies
- Procurement processes, contract management, and budget administration
- Graphic design, multimedia production, and digital content development
- Performance measurement, reporting, and communication analytics
- Exceptional written and verbal communication skills
- Strategic planning and organizational communication development
- Media engagement and spokesperson communication
- Crisis management and high-pressure decision-making
- Executive-level communication development
- Project management and multi-tasking
- Leadership, supervision, and team coordination
- Vendor management and negotiation
- Budgeting and financial oversight
- Stakeholder engagement and relationship management
- Ability to communicate complex information clearly to diverse audiences
- Ability to make independent decisions related to internal and external communications
- Ability to function effectively in high-pressure, time-sensitive environments
- Ability to lead and manage multiple communication initiatives simultaneously
- Ability to maintain confidentiality and exercise sound professional judgment
- Ability to work collaboratively across departments and with external partners
- Ability to analyze data, measure communication effectiveness, and improve strategies
MINIMUM QUALIFICATIONS
Experience
Four (4) years of professional-level experience in marketing, public/community relations, communications, and/or social media management, including at least two (2) years of management or supervisory experience.
Education
Bachelor's degree in marketing, communications, political science, journalism, or business/public administration.
Equivalencies
High school diploma OR GED plus eight (8) years of the required experience, including two (2) years of management/supervisory responsibilities, will meet the education and experience requirements
An associate's degree in any field plus six (6) years of the required experience, including two (2) years of management/supervisory responsibilities, will meet the education and experience requirements
A bachelor's degree or higher in a non-specified field, plus six (6) years of the required experience, including two (2) years of management/supervisory responsibilities, will meet the education and experience requirements
A master's degree or higher in a specified field, plus two (2) years of the required experience, including two (2) years of management/supervisory responsibilities, will meet the education and experience requirements
Licenses and Certifications
None
Preferred Qualifications and Other Requirements
- Ability to speak on camera and via radio to represent the library's newsworthy events.
- Lead crisis communication planning, development, and execution, including serving as primary PIO and providing 24/7 on-call response.
Salary Range
$70,075.20 - $87,609.60
The salary listed on this job posting is the starting salary range; amount offered will depend upon qualifications.
City of Dallas is an Equal Opportunity Employer.
Welcome to the City of Dallas!
The City of Dallas is one of the largest employers in the DFW Metroplex. We offer growth opportunities and a chance to make a difference in our community.
Questions? Contact our recruiting departments:
Civil Service - civilserviceinfo@dallascityhall.com
Talent - Acquisition hrtalent@dallas.gov
Questions? Contact our recruiting departments:
Civil Service - civilserviceinfo@dallascityhall.com
Talent - Acquisition hrtalent@dallas.gov
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