Manager - Regional Product Marketing

Job Purpose

We are seeking an experienced and innovative Regional Product Marketing Manager to join our LEI team who will closely work with MD, Sales Director and Marketing Director. As a Regional Marketing Manager LEI, you will play a critical role in shaping Lucy Electric regional strategy and product portfolio. This position includes activities such as annual and mid-term strategic planning, identifying new market opportunities, monitoring market landscape and competition, Go-to-Market setting, product portfolio management and ensuring Lucy Electric offering meets regional market requirements.

Job Dimensions

Regional Product Marketing Manager you will work closely with Regional Managing and Sales Directors and Lucy Electric Marketing Director, and other local and central functions.

The role will be based in our Nashik office and will require traveling to regional countries and to the UK as & when needed.

Key Accountabilities

Strategy and Planning:

• Support regional GM and Sales Director in collating comprehensive regional annual and midterm plans aligned with the company's objectives, incorporating market insights and growth opportunities.
• Responsible for regional Marketing budget management. Define clear marketing objectives, target metrics, and key performance indicators (KPIs) to measure the success of regional marketing initiatives. Collaborate with cross-functional teams to align marketing strategies with product development, sales, and overall business strategies.

Regional Portfolio Management:

• Oversee the entire product life cycle in the region including product launches, growth, maturity and phase-out. Ensure that product portfolio remains relevant to the market’s evolving needs and completing landscape.
• Portfolio Optimization: identify opportunities based on market demand and business goals.
• Regional adaptations: collaborate with central product management and R&D teams to propose necessary adaptations to global products that will better fit the local market.

Product Requirements:

• Lead regional market research efforts to gather insights into customer needs, preferences and behaviors. Translate them into actionable product requirements to inform product development and marketing strategies.
• Collect and analyze customer feedback to identify potential gaps in the product offering, regional G2M strategy, how we serve our customers, ensuring that sese insights are in future requirements.
• Ensure that products meet the needs of the region: language, local compliance and feature adjustment.

Market Analysis and Opportunity Identification:

• Conduct thorough market research to identify emerging trends, customer needs, and untapped opportunities in the region. Capture regional product requirements for the new product dev elopement.
• Monitor and analyze market dynamics, industry developments, and competitive activities to stay informed about the regional landscape.
• Identify and evaluate potential target segments, customer profiles, and market entry strategies for effective market penetration.
• Provide insights for product positioning, value proposition development, customer journey mapping and other exercise.

Competitive Landscape Analysis:

• Conduct in depth analysis of competitors products, marketing strategies, pricing, and overall presence in the region. Identify both direct and indirect competitors and monitor market trends and anticipate changes in policy.
• Use competitive insights to benchmark product performance and identify opportunities for differentiation in the market. Leverage USPs to position product more effectively against competition.

Performance Monitoring and Reporting:

• Set and track key performance indicators (KPI’s) to measure the success of product marketing strategies, including share growth, sales performance, customer acquisition and product adoption rates.
Provide regular performance reports to management outlining the success of product launches, changes in G2M, marketing initiatives and portfolio adjustments. Use data-driven insights to recommend adjustments to strategies when necessary.

Marketing Communications:

• Responsible for Marketing communications budget and ensuring that spend remains within the budget limits
• Setting Marketing communications plan and its execution which reflects planned regional sales activity and central initiatives.
• Select and deliver regional events to budget and LE standard.
• Drive programs increasing customer engagement: events, e-marketing, social media, PR. Track and report customer engagement metrics.
• Manage local Marketing Communications supplier relationships.
Manage internal communications schedule and activity ensuring that regional organization is informed and aligned with company goals. (Townhalls, Newsletters, memos etc.)

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Relationship Management and Collaboration:

• Partner with regional sales teams to provide them with the necessary tools, product knowledge, and marketing assets. This includes tailored sales collateral, conduct product training and enabling teams with competitive information.
• Serve as a voice of the region, providing input to central intelligence and product management teams based on local market demands, customer insights, and competitive activity.
• Collaborate with the sales team to align marketing activities with sales objectives and support lead generation and conversion efforts.
• Liaise with global marketing teams to share best practices, leverage global marketing assets, and contribute to global marketing initiatives.

Qualifications, Experience & Skills:

Education and Experience:

• Bachelor's degree in Engineering, Marketing, Business Administration, or a related field (Master's degree preferred).
• Proven experience in regional product marketing and strategy roles, preferably in a multinational or regional company.
• Demonstrated experience and success in regional portfolio management, customer requirement gathering, annual and midterm planning, competitive insight gathering.

Strategic Thinking and Market Insight:

• Strong analytical and strategic thinking skills to identify market opportunities and formulate effective marketing strategies.
• In-depth knowledge of regional market trends, consumer behavior, and industry dynamics.
• Ability to analyze market research data and translate insights into actionable marketing plans.

Project Management and Execution:

• Strong project management skills to effectively plan, execute, and monitor multiple marketing initiatives simultaneously.
• Attention to detail, ability to meet deadlines, and proven experience in managing marketing budgets effectively.

Communication and Interpersonal Skills:

• Excellent verbal and written communication skills in English
• Strong presentation and negotiation skills with the ability to communicate marketing strategies and results to stakeholders at all levels.
• Collaborative mindset and ability to build relationships, influence cross-functional teams, and work in a multicultural environment.

Results-Orientation:

• Goal-driven mindset with a focus on achieving measurable marketing objectives and delivering tangible business results.
• Strong analytical skills to track, measure, and report on marketing performance metrics and make data-driven decisions.

Lucy Electric is an international leader in intelligent secondary power distribution products and solutions, with features such as remote operation and monitoring. Linking energy generation to consumption, the business specialises in high-performance medium and low-voltage switchgear for utility, industrial and commercial applications.