Manager – Retail Liability Products

Job Purpose:

The development, rollout and management of NBF Retail Banking liability. The individual within this role will work with multiple stakeholders across the organisation to deliver the following:

1. Gather and analyse business and market data to identify product initiatives which will result in commercial benefit to the bank.
2. Co-ordinate with internal and external stakeholders to design and implement the initiatives identified and launch the new product capabilities.
3. Develop and implement marketing plans to drive business growth and meet business target.
4. Conduct regular market review and monitor competitor activities to identify niche opportunities.
5. Work closely with business team and other internal and external stakeholders in order to support and execute strategic initiatives.
6. Analyse and circulate Product related MI to allow governance and management forums to monitor and make relevant decisions.
7. Provide support to different product initiatives as identified by the Head of Segments across any of the different areas that may require additional focus
8. Create and manage various segmental based propositions across multiple product lines.
9. Periodically review the existing liability products to ensure they are in line with the market
10. Review the profitability of all liability products and recommend changes when necessary to improve competitiveness and increase profitability.
11. Manage the product development and enhancement for Liability which is offered to all existing and new account/ card customers.
12. To maintain a competitive edge in the market on product initiatives while ensuring adherence to Bank’s policies, ethics and code of conduct
13. To effectively implement new ideas for product bundling in order to offer value products to customers.
14. To effectively manage MIS activities, ensuring timely and accurate MIS is maintained to track revenue generation.

Duties and responsibilities:

• Responsible for creating the concept papers and product programmes for rolling out new or enhanced product capability
• Ensure all stakeholders provide their input to the process and agree the parameters of the product prior to launch
• Create a mechanism for monitoring the performance of the product post launch and providing feedback to senior managers at agreed intervals
• Responsible for working with other product managers, and business unit heads to articulate a clear retail liabilities strategy.
• Act as the coordinator between all stakeholders for all activities covering portfolio/market analysis, and product changes or implementation.
• Create a mechanism for monitoring progress, identifying challenges, and providing feedback to senior management at agreed intervals
• Work with all internal stakeholders to develop a mechanism for collecting internal and external business intelligence data.
• Produce regular reports and analyses on relevant to the retail products/ propositions market within the UAE. Primary focus will be on competitive position, benchmarking, marketing roadmap, commercial challenges, economic factors, risk factors, pricing and profitability.
• Detailed product pricing mechanism, various indicators on the quality of the portfolio, identify opportunity for revenue growth, cost reduction etc.,
• Develop branding and marketing efforts through corporate communications, channel marketing efforts, and banks sales force.
• Responsible for working closely with corporate communications to leverage the relationships and processes in place to achieve pre-defined marketing goals i.e. media coverage, PR management etc.,
• Develop a mechanism by which communication with all or specified customers across the bank can happen in the most effective way
• Responsible for creating, developing and fostering relationships with external parties to deliver product marketing objectives
• Create, cleanse and circulate monthly tracker reports to senior management
• Provide recommendations on tactical changes required to meet and/or exceed annual budgets

Qualifications:

• Create, cleanse and circulate monthly tracker reports to senior management
• Provide recommendations on tactical changes required to meet and/or exceed annual budgets

Experience:

• 5 to 7 years of experience in Product management role in Financial services industry.
• Project management qualification desirable e.g. Prince 2
• Process Re-engineering qualification desirable e.g. Six Sigma Green Belt
• Islamic Banking experience desirable