Manager, SMB Sales

The CPG industry relies on NielsenIQ for understanding emerging market trends for their growth strategy and NielsenIQ provides information services and products to our manufacturers, that helps them take strategic business decisions. Our data offers comprehensive and timely information on market shares and category performance, competitive sales volumes and insights into distribution, pricing, merchandising and promotion. By combining this detailed information with our professional consultative services, we offer valuable insights and expertise that helps our clients improve their manufacturing, marketing and sales decisions.

This role is for Account Development Lead who will be responsible for generating revenue and managing relationship with Multinational CPG manufacturers based in India.

Responsibilities

New Client Acquisition

• Acquire new clients to expand the SMB portfolio.
• Build a robust pipeline through market research, networking, and outreach.
• Develop strong value propositions aligned with NIQ’s solutions.

Client Development

• Strengthen and grow revenue among multinational CPG manufacturers.
• Build a deep understanding of client business models, priorities, and strategic goals using primary and secondary research.
• Engage with stakeholders across Sales, Marketing, Insights, Supply Chain, and Leadership teams to identify cross‑selling opportunities.
• Develop multi‑level relationships within client organizations to strengthen account penetration.

Business Development

• Grow account revenue by expanding both the width and depth of NIQ solutions.
• Drive consultative selling by identifying client pain points and recommending appropriate NIQ products.
• Build and present compelling sales pitches for renewals and new opportunities.
• Introduce new NIQ offerings to drive adoption across assigned accounts.
• Collaborate with specialist sales teams, analytics, and marketing to build impactful proposals.

Relationship Management

• Serve as the primary point of contact for assigned accounts.
• Build strong stakeholder relationships across CMI, Sales, Marketing, Category Teams, and Leadership.
• Jointly build account plans with Customer Consulting Leads to identify growth priorities and relevant NIQ solutions.
• Coordinate with internal teams (Analytics & Insights, Data Science, Operations, Customer Service, etc.) to ensure seamless servicing.

Financial Management

• Achieve revenue, profitability, and cash collection targets.
• Ensure correct pricing in line with NIQ guidelines.
• Drive accurate sales forecasting and pipeline management using digital tools such as Microsoft Dynamics and Power BI.
• Monitor financial performance vs. targets and implement corrective actions as needed.

About you
You are a driven commercial professional with strong business acumen, excellent communication skills, and the ability to independently manage and grow complex FMCG accounts. You thrive on building client relationships, solving business challenges, and driving revenue through consultative sales.

Qualifications

• Master’s degree or a Diploma in Marketing from reputed institute
• Minimum 3-6 years’ experience in Marketing and Business Development with either research or consulting agencies or strong sales experience in B2B sales
• Prior working experience with the FMCG industry would be an added advantage
• Knowledge of basic research techniques and methodology would be an added advantage
• Has strong analytical skills and business commercial acumen
• Impressive oral & written communication skills for engaging with client stakeholders, NIQ internal stakeholders, external partners etc.
• Open to learning new digital tools for sales and marketing

Additional Information

About NielsenIQ

NielsenIQ is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. We provide consumer packaged goods manufacturers/fast-moving consumer goods and retailers with accurate, actionable information and insights and a complete picture of the complex and changing marketplace that companies need to innovate and grow. Our approach marries proprietary NielsenIQ data with other data sources to help retailers around the world understand what’s happening now, what’s happening next, and how to best act on this knowledge. We like to be in the middle of the action. That’s why you can find us at work in over 90 countries, covering more than 90% of the world’s population. For more information, visit www.niq.com.

NielsenIQ is committed to hiring and retaining a diverse workforce. We are proud to be an Equal Opportunity/Affirmative Action-Employer, making decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, protected veteran status or any other protected class.

Our Benefits

• Flexible working environment
• Volunteer time off
• LinkedIn Learning
• Employee-Assistance-Program (EAP)

NIQ may utilize artificial intelligence (AI) tools at various stages of the recruitment process, including résumé screening, candidate assessments, interview scheduling, job matching, communication support, and certain administrative tasks that help streamline workflows. These tools are intended to improve efficiency and support fair and consistent evaluation based on job-related criteria. All use of AI is governed by NIQ’s principles of fairness, transparency, human oversight, and inclusion. Final hiring decisions are made exclusively by humans. NIQ regularly reviews its AI tools to help mitigate bias and ensure compliance with applicable laws and regulations. If you have questions, require accommodations, or wish to request human review were permitted by law, please contact your local HR representative. For more information, please visit NIQ’s AI Safety Policies and Guiding Principles: https://www.nielseniq.com/global/en/ai-safety-policies.

About NIQ

NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.

For more information, visit NIQ.com

Want to keep up with our latest updates?

Follow us on: LinkedIn | Instagram | Twitter | Facebook

Our commitment to Diversity, Equity, and Inclusion

At NIQ, we are steadfast in our commitment to fostering an inclusive workplace that mirrors the rich diversity of the communities and markets we serve. We believe that embracing a wide range of perspectives drives innovation and excellence. All employment decisions at NIQ are made without regard to race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, or any other characteristic protected by applicable laws. We invite individuals who share our dedication to inclusivity and equity to join us in making a meaningful impact. To learn more about our ongoing efforts in diversity and inclusion, please visit the https://nielseniq.com/global/en/news-center/diversity-inclusion