Manager, Social & Content

THE OPPORTUNITY

Swish Breaks, headquartered in NYC, is redefining live shopping at scale. We operate at the intersection of sports, culture, and commerce—moving 100K+ orders a month across Whatnot, Fanatics Live, TikTok, and our own digital experiences. This isn’t a corporate gig. It’s a front-row seat to building the future of live commerce with a team that moves at the speed of culture and expects real ownership. If you want to shape what people watch, talk about, and buy in real time—this is the arena.

About The Role

You are the architect and operator of Swish’s content presence. As Manager, Social & Content, you own our social strategy and help shape how Swish’s content shows up everywhere. You decide what matters, when it ships, and how it lands across TikTok, IG, YouTube Shorts, X, and other content surfaces—turning live streams, breakers, athletes, collectors, and cultural moments into content that actually hits. You lead a small, hungry team, set the editorial POV, and work closely with creators, athletes, and internal partners to integrate Swish naturally into their worlds. If you live in the feed, think beyond it, and thrive under the pressure of shipping great work every day, this role is built for you.

Responsibilities

You will:

• Own Swish’s social strategy and execution, running the full social engine across TikTok, IG, Shorts, and X
• Set the editorial POV and calendar, programming content around live streams, big hits, drops, creators, athletes, and cultural moments
• Lead and level up a team of social producers, building fast, repeatable workflows for clipping, editing, posting, and community engagement
• Collaborate with creators, influencers, and athletes, embedding Swish naturally into content that feels authentic and culture-native
• Use analytics and AI tools to win, tracking performance, testing formats, and evolving playbooks without losing taste
• Partner across Brand, Creative, Production, CRM, and Growth, ensuring social amplifies tentpoles and drives real business impact
• Build a high-performance team culture, with clear standards, accountability, and growth paths
  
  

Experience & Qualifications

You have:

• 6–10+ years running social media for a creator-forward brand, sports/media company, or high-velocity startup
• Proven ability to own social strategy and ship daily content at speed
• Experience managing a small but mighty social/content team
• Elite instincts around hooks, pacing, packaging, and platform-native storytelling
• Deep fluency in TikTok, IG, and Shorts—you understand retention, watch time, and why things blow up
• Comfort ideating with creators, influencers, and athletes—you know what feels natural vs forced
• Strong systems thinking - you build repeatable workflows, not chaos
• Data-literate and AI-literate - you use tools to scale output, not replace taste
• Thrives in a live-commerce, real-time environment where timing is everything
  
  

BONUS POINTS

• Experience in live shopping, creator marketplaces, ecommerce, sports, and/or TCG
• You are a culture warrior and thrive in expressive environments (streetwear, sports, gaming, media)
• You love creators, fans, collectors, and the culture that surrounds them — this isn’t just a job to you
  
  

How We Work

• Model championship culture: speed, precision, no ego, no drama, high accountability
• High ownership: Leaders here solve, not wait
• No ego: We review, take feedback, fix mistakes fast
• Speed + judgment: You ship constantly
• AI-first: If it can be automated, you automate it
• In-office energy: Culture doesn’t build itself on Zoom