Manager, Social Media

Core Responsibilities
Daily

• Monitor and engage on all active platforms (TikTok, Instagram, Pinterest, Facebook if

applicable). Respond to comments, DMs, and mentions.

• Conduct social listening: monitor mentions of the brand, competitors, and relevant

trends.

• Review TikTok trends and audio daily; flag ideas that could work for Fred’s products or

humor style.

• Update Linktree to reflect current promotions, product launches, or seasonal campaigns.
• Manage posting schedule and ensure captions align with Fred’s tone (clever, short,

relatable).

• Create and post Instagram Stories relevant to campaigns or sales
• Proofread and check links on email campaigns

Weekly

• Plan the week’s content calendar in Later or similar tools; adjust cadence per platform

performance.

• Create and edit short-form videos:
• TikToks 4-5x/week: Created natively in TikTok to maximize trend participation

and algorithm reach.

• Instagram Reels 3x/week: Edited in Edits or Reels editor for polished delivery.
• Brainstorm and script new content concepts inspired by trends, seasonality, and product

launches.

• Check Amazon, website, and Yotpo for new reviews or UGC opportunities to repurpose.
• Design supporting social assets in Canva (stories, memes, promotional graphics).
• Review and update Amazon listings, product descriptions, and website copy as needed.
• Monitor and manage TikTok Shop ad spend: track budget, analyze performance, and

optimize campaigns.

• Optimize TikTok Shop product descriptions for discoverability, clarity, and conversion.
• Identify potential gifting or collaboration opportunities with influencers, brands, or

media.

• Check YOTPO, tag product in UGC posts to be added to our content library
• Manage influencer relationships: outreach, contracts, content briefs, and tracking

deliverables.

• Collaborate with marketing, product, and design teams to align content strategy with

upcoming campaigns.
Monthly / Ongoing

• SEO optimize Tiktok Shop product descriptions and ensure new products are synced

correctly from Shopify

• Create Amazon Creator Connections programs with Ryan & Abby
• Supply creative content for paid media during sales periods for Ashley & Lindsey
• Update Amazon storefront according to seasonality, upload new products to the

storefront upon arrival

• Create Amazon product bullet points, update variations, and spot price abnormalities to

be submitted to the Amazon Team

• Update Shopify products to include upsells, tags, etc.
• Refresh Pinterest boards and upload optimized Pins for gifting, lifestyle, and product

discovery.

• Check for dupe listings to be reported to Redpoints
• Maintain brand consistency across all channels and content formats.
• Track social media trends, platform updates, and emerging formats to inform strategy.
• Identify opportunities to repurpose high-performing content across platforms (TikTok →

Reels → Pinterest).

• Capture lifestyle or product photography for organic content and campaigns

(iPhone-level acceptable).

• Maintain a repository of creative assets, templates, and best practices for future content

creation.

• Evaluate influencer and collaboration outcomes to inform future partnerships
• Report on performance metrics across all platforms: engagement, follower growth,

content performance, ROI, and ad spend efficiency..
Content Creation Workflow
1. Trend Research (Monday focus)

• Dedicate significant time to scanning TikTok for trending audios, formats,

challenges, or meme styles.

• Evaluate trends for brand fit and potential product integration.
• Build a weekly filming agenda or shot list based on trends, product launches, and

promotions.
2. Filming

• Capture new content for TikTok, Instagram Reels.
• Maintain a playful, authentic on-brand aesthetic

3. Editing

• TikTok: Edit natively in TikTok for best algorithm performance.
• Instagram Reels: Edit in Edits or Reels editor for polished output. Test video

performance using Trial reels to experiment with different audio or video options.

• Add captions that match Fred’s clever, playful voice.
• Keep text font consistent within each platform, remaining native to their available

font assets
4. Creating Graphics / Supporting Assets

• Design Instagram Stories, memes, promotional graphics, and sales assets in

Canva.

• Update Linktree links to reflect active promotions or product pushes.
• Repurpose graphics across platforms when appropriate, keeping style consistent.

5. Publishing & Monitoring

• Post content according to the weekly calendar or manual posting schedule.
• Engage with comments and monitor early analytics to boost performance.
• Tag products in Yotpo listings when mentioned in user-generated content.
• Track TikTok Shop performance and make adjustments to descriptions and

campaigns as needed.
6. Analysis & Optimization

• Review analytics weekly for all platforms to identify top-performing formats,

captions, and products.

• Adjust content strategy for the next week based on performance, trends, and

collaboration results.

• Optimize TikTok Shop listings and ads based on conversion metrics.

Tools & Access

• Later: content planning and scheduling
• TikTok: content creation, trend monitoring, community management, TikTok Shop

management

• Me vs. Fred is the most successful series
• Playful aspirational and whimsical content
• Instagram: Reels, feed posts, community management and stories
• Post 5x times/week
• Current Content Pillars:
• Relatable Humor (memes)
• Playful Product Showcases
• Trend-based / viral content
• Featured artists (sourced from Pinterest)
• Education (surrounding trinkets / whimsy / happiness)
• UGC videos
• Seasonal campaigns
• Pinterest Business: product pins and seasonal boards
• Yotpo: tagging products in reviews and managing UGC
• Amazon Brand Dashboard: updating brand store, managing Creator Connections
• Canva: design for memes, stories, and promo graphics
• Linktree: post direct links to viral products, update during sales / seasonal campaigns
• Lightroom: Editing for more polished photo content
• Analytics Tools: TikTok Analytics, Instagram Insights, Later Analytics, and any internal

reporting dashboards

About Lifetime Brands

Lifetime Brands is a leading global provider of kitchenware, tableware and other products used in the home. We offer brands you trust, value without compromise and an unwavering commitment to innovation. Our products make it easier for you to prepare food, serve meals, entertain guests, and decorate your home. We offer a comprehensive suite of benefits, which includes: *All full-time employees (and family members) are eligible to participate in our Medical, Dental, and Vision plans *Flexible Spending Accounts for Health and Dependent Care *Short-Term Disability & Long-Term Disability *Company Paid Basic Life and Accidental Death & Dismemberment Insurance *Eligibility in the Company's 401K plan, after 90 days of employment *Paid Time Off (vacation/sick) - accrual of 15 days per calendar year for non-warehouse positions; accrual of 10 days per calendar year for hourly based warehouse positions *10 Company Paid Holidays *Employee Product Discounts *Tuition Assistance *Employee Assistance Program *Volunteer Opportunities- 4 hours of paid optional volunteer time (annually) *Seattle, WA based employees are provided with commute trip reduction incentives *Benefits are offered to employees who work 30 hours or more In addition to the above, we offer voluntary benefits.

Lifetime Brands, is an Equal Opportunity Employer. All qualified applicants are encouraged to apply, and will be considered without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or other legally protected characteristics, and will not be discriminated against on the basis of disability.

This job posting contains a pay range, which represents the range of salaries or hourly rates that Lifetime Brands believes, in good faith, at the time of this posting that it might be willing to pay for the posted job. Lifetime Brands expects to hire for this position near the middle of the range. Only in truly rare and exceptional circumstances, where an external candidate has experience, credentials or expertise that far exceed those required or expected for the position, would Lifetime Brands consider paying a salary or rate near the higher end of the range.