Manager/Senior Manager – Corporate Communications - Real Estate Developer

Position Title: Manager / Senior Manager – Corporate Communications

Function/Department: Marketing / Corporate Communications

• Real Estate Developer Background is Highly preferred

Job Purpose

To lead strategic content creation, external communications, intellectual property (IP) development, and modern media storytelling. The role is responsible for shaping brand voice, strengthening reputation across earned, paid, and owned channels, and driving engagement through impactful narratives aligned with brand positioning.

Key Responsibilities & AccountabilitiesContent & External Communications

• Develop and execute strategic communication plans to enhance brand reputation across media and digital platforms
• Oversee press releases, media responses, interviews, feature stories, and brand articles aligned with leadership vision
• Build and maintain strong media relationships with key publications, journalists, and influencers across regional and international markets
• Draft speeches, op-eds, and leadership communications for external platforms and corporate announcements
• Support crisis communication preparedness and response

Content Strategy & IP Creation

• Conceptualize and execute original intellectual properties (IPs) and campaigns aligned with brand storytelling and values
• Collaborate with design, CSR, marketing, and events teams to deliver integrated content experiences
• Drive creative development of long-form and short-form branded content, media collaborations, video scripts, and digital series

Social Content & Digital Storytelling

• Lead planning and execution of corporate brand content calendars across social platforms (LinkedIn, Instagram, YouTube, etc.)
• Ensure platform-specific storytelling aligned with brand tone of voice (sophisticated, human, and premium)
• Analyze performance metrics to optimize content strategy and drive innovation

Brand Consistency & Governance

• Ensure consistent brand language and visual identity across all corporate communication assets
• Act as brand guardian for all external-facing communication materials and partnerships

Communications & Working Relationships

Internal:

• Marketing
• CRM
• CSR
• HR
• Design, Digital, and Project Teams
• Leadership and Business Heads

External:

• Media houses
• PR agencies
• Creative vendors
• Production partners
• Event organizers

Qualifications & Experience

• Bachelor’s or Master’s degree in Communications, Journalism, Marketing, or a related field
• 8–12 years of experience in corporate communications, PR, or content marketing
• Experience in real estate, luxury, or lifestyle sectors preferred
• Proven expertise in media relations, brand communication, IP creation, and content strategy

Skills

• Exceptional writing, editing, and storytelling skills
• Strategic thinking and creative ideation
• Media relations and influencer engagement
• Strong project and stakeholder management skills
• Digital and social media fluency
• Crisis and reputation management
• Excellent presentation and interpersonal communication

Core Competencies

• Brand and communication excellence
• Innovation and ideation
• Strategic agility
• Collaboration and influence
• Ownership and accountability
• Premium / luxury brand sensibility
• Execution excellence

Job Type: Full-time

Pay: AED20,000.00 - AED25,000.00 per month

Application Question(s):

• Your current salary, Expected salary & Notice period?
• Do you have 8-12 years of experience in corporate communications, PR, or content marketing?
• Do you have experience working with a real estate developer?
• Have you led strategic external communications and brand storytelling at a corporate level?
• Have you managed media relations and journalist relationships directly?
• Do you have experience managing PR agencies, creative vendors, or production partners?
• Are you experienced in content performance analysis and optimization?
• Have you acted as a brand guardian, ensuring consistency across all external communications?

Experience:

• Real estate or luxury sector: 8 years (Required)
• content performance analysis and optimization?: 8 years (Required)
• strategic external communications & brand storytelling: 8 years (Required)
• corporate communications, PR, or content marketing?: 8 years (Required)