Market Analyst

Location: San Diego, CA (Semi-Remote — on-site site visits required) Employment Type: Part-Time, Hourly Compensation: $30/hour

About the Role

We are seeking a detail-oriented Market Viability Analyst to help determine where, whether, and how a sports business can succeed. This role blends site scouting, financial modeling, and light marketing strategy. You will be the primary voice bringing data-driven clarity to our business decisions, presenting findings directly to leadership.

This is an ideal role for someone who enjoys a mix of fieldwork (visiting potential sites) and deskwork (financial modeling, research, and reporting), and who is comfortable working independently with periodic in-person check-ins and site visits.

Key Responsibilities

Site & Location Analysis

• Identify and evaluate potential locations throughout San Diego suitable for a small pickup soccer field (e.g., available lots, underutilized athletic facilities, indoor/outdoor turf spaces, parks/rec partnerships)
• Assess each site against criteria such as size, accessibility, zoning/permitting requirements, parking, lighting, foot traffic, proximity to target demographics, and lease/rental terms
• Conduct in-person site visits to verify conditions and gather photos/notes

Financial Viability Analysis

• Build financial models estimating startup costs, ongoing operating expenses, and revenue potential for each candidate location
• Analyze pricing strategy, expected utilization/occupancy rates, and break-even timelines
• Compare lease/rental structures and total cost of ownership across sites
• Identify risks and sensitivities (e.g., seasonality, competition, demand fluctuation)

Reporting & Presentation

• Prepare clear, well-organized reports and presentations comparing candidate locations side-by-side
• Translate financial and market data into actionable recommendations for decision-makers
• Present findings in periodic check-in meetings

Marketing Support (as needed)

• Assist with light market research on target customer segments (e.g., adult rec leagues, youth players, corporate groups)
• Support development of go-to-market ideas and promotional materials to build awareness ahead of launch
• Research local competitors and complementary community sports programs

Qualifications

Required

• Strong analytical and financial modeling skills (spreadsheet proficiency, e.g., Excel/Google Sheets)
• Ability to research zoning, permitting, and commercial/recreational real estate basics, or willingness to learn quickly
• Strong written and verbal communication skills; comfortable presenting findings to stakeholders
• Self-motivated and able to work independently in a semi-remote structure
• Based in or able to regularly travel within the San Diego area for site visits
• Reliable transportation

Preferred

• Background or coursework in business, finance, real estate, sports management, or a related field
• Experience with small business feasibility studies or comparable market research
• Familiarity with the local San Diego sports/recreation landscape
• Basic marketing or social media promotion experience

Pay: From $30.00 per hour

Work Location: In person