Market Expansion Supervisor

Key Responsibilities

1. Brand Management & Marketing Strategy

• Develop annual and quarterly marketing plans, defining brand growth direction, key product strategies, and budget allocation.

• Oversee brand image and visual standards for offline stores (display, materials, VI, user touchpoints).

• Ensure local brand expression aligns with HQ guidelines and market positioning in the UAE.

2. Digital Marketing & Social Media Operations

• Manage official Instagram, TikTok, and other social channels with consistent, high-quality content output.

• Plan and produce monthly content (short videos, scripts, shooting, editing, graphics).

• Independently manage online advertising (Meta Ads), optimizing reach, engagement, and conversion.

• Build and maintain a KOL/KOC collaboration network to enhance brand visibility and trust.

3. Campaigns & Mall Coordination

• Liaise with shopping malls to secure marketing resources, event spaces, and partnership benefits.

• Plan and execute seasonal campaigns, product launches, and in-store activation events.

• Manage end-to-end event workflow and conduct performance reviews to drive traffic, sales, and brand impact.

4. Store Expansion Support

• Participate in site research: competitor analysis, footfall study, mall positioning, and partnership terms.

• Provide market feasibility assessments to support store-opening decisions.

5. Data Tracking & Reporting

• Build and manage data tracking systems (views, engagement, conversion, ROI, footfall).

• Deliver monthly marketing reports with insights, challenges, and action plans.

• Continuously optimize content and media strategies based on data.

6. Cross-department Collaboration

• Work closely with merchandising, operations, sales, and retail teams to align market actions with business goals.

• Support key product promotions to increase visibility and conversion.

Qualifications

1. Education

• Bachelor’s degree or above; majors in Marketing, Communications, Advertising, or Mother & Baby related fields are a plus.

2. Experience

• 2+ years in marketing or brand management; experience in retail, mother & baby, or FMCG industry preferred.

• Hands-on experience in social media operations and campaign/event execution is highly preferred.

• Experience working with shopping malls and managing offline brand activations is a plus.

3. Skills

• Strong understanding of Instagram/TikTok trends and audience growth.

• Excellent content planning; competent in writing video scripts and producing content.

• Able to independently run Meta Ads and analyze performance.

• Strong aesthetic sense; experience coordinating with agencies and managing materials.

• Solid project management skills with the ability to handle multiple tasks.

• Data-driven mindset with strong analytical skills.

• Fluent in English.

4. Personality

• Goal-oriented, results-driven, and able to work under pressure.

• Clear thinker with strong independent judgment.

• Detail-oriented with a strong interest in the mother & baby industry and consumer insights.

Job Type: Full-time

Pay: AED8,000.00 - AED12,000.00 per month