Market Intelligence Officer

Job Title: Market Intelligence Officer
Years of Experience: Minimum 1.5 years.
Company Name: Pentagon Food Group.
Employment Type: Full-time
Reporting Location: Rawalpindi, Pakistan

PFG Group – Vision

To become the world’s largest and most respected food Corporation — delivering high-quality, sustainable, and ethically managed food solutions to every plate, everywhere. Through full vertical integration and operational excellence, we will reinvent the way food is sourced, distributed, and experienced. We will lead the digital transformation of the global food supply chain empowered by innovation and guided by our core values of Responsibility, Excellence, Sustainability, Passion, Ethics, Commitment, and Teamwork (RESPECT). We will build a future where technology, transparency, and trust will define every bite.

PFG Group – Mission

PFG Group delivers trusted, high-quality food solutions to the Fast Food, QSR, and wholesale sectors across Pakistan and the United Kingdom. Through operational excellence, ethical sourcing, and a commitment to innovation, we are laying the foundation for a fully integrated, technology-driven food supply chain — guided by our core values of RESPECT.

New Business Development Department - Mission

To adopt leading customer acquisition Strategies — introducing PFG Group to new markets with compelling proposals, bold outreach, and a reputation for excellence we will create opportunities that makes every first impression unforgettable.

Job Purpose:

As Market Intelligence Officer, you will be the driving force behind how our organization understands and responds to market dynamics. You will own the end-to-end intelligence function—from data collection and validation to the delivery of strategic insights that shape commercial decisions. Your work will directly influence pricing strategies, new business development initiatives, and our competitive positioning. You will act as a trusted advisor to stakeholders across the business, ensuring that every decision is grounded in accurate, timely, and actionable market intelligence.

Our Culture:

Our success is rooted in our commitment to our customers and our people. At TPFG, our culture is built on the values of RESPECT, and as a Market Intelligence Officer, you will embody these principles in your daily work:

• Responsibility: Owning the accuracy, integrity, and strategic impact of your intelligence.
• Excellence: Delivering insights of the highest quality, with precision and clarity.
• Sustainability: Building scalable processes and tools that support long-term organizational growth.
• Passion: Approaching market trends and customer needs with genuine curiosity and energy.
• Ethical Approach: Ensuring data integrity, transparency, and fair analysis in all your work.
• Commitment: Dedicating yourself to the success of your stakeholders and the organization.
• Teamwork: Collaborating seamlessly across BI, commercial, and business development teams to achieve shared goals.

Key Responsibilities:

1. Data Strategy & Governance

• You will take full Responsibility for the integrity of all market intelligence data, establishing and maintaining a single source of truth within the CRM.
• You will design and implement data validation rules, standard operating procedures, and rigorous data hygiene practices that reflect our Commitment to operational Excellence.
• You will proactively audit data for inconsistencies, duplicates, and gaps, resolving issues before they impact decision-making.
• You will ensure that all intelligence data is structured, accessible, and aligned with business objectives.

2. Market Intelligence & Strategic Insights

• You will lead the collection and synthesis of competitor pricing, product trends, customer insights, and broader market movements, feeding your Passion for market dynamics into every analysis.
• You will analyze complex datasets to identify emerging trends, competitive threats, and untapped opportunities, translating data into compelling narratives.
• You will prepare and present regular market intelligence reports, executive summaries, and ad-hoc briefings that empower leadership to make informed decisions.
• You will maintain a forward-looking view, anticipating market shifts and advising stakeholders accordingly.

3. Dashboard Development & BI Collaboration

• You will collaborate closely with the BI team to design, develop, and enhance interactive dashboards, embodying Teamwork to create powerful visualization tools that serve the entire organization.
• You will define requirements for reporting and ensure that dashboards reflect real-time, accurate, and actionable business insights.
• You will champion the use of data visualization best practices, ensuring that complex information is presented clearly and intuitively.
• You will work to automate reporting processes, driving Sustainability in how insights are delivered.

4. Pricing Strategy & Commercial Support

• You will lead price benchmarking and competitive pricing analysis, applying an Ethical Approach to ensure fair, competitive, and profitable positioning.
• You will partner with commercial teams, providing data-backed pricing insights and recommendations that support strategic decision-making.
• In the absence of the Market Intelligence Lead, you will serve as the primary point of contact for pricing data requests and strategic analysis, demonstrating your Responsibility.
• You will ensure continuity of critical intelligence functions, maintaining our competitive edge.

5. Process Automation & Continuous Improvement

• You will identify and implement opportunities to automate repetitive data collection, processing, and reporting workflows, embodying a culture of Excellence and innovation.
• You will develop advanced Excel-based tools, templates, and trackers that enhance efficiency across the team.
• You will continuously evaluate and refine intelligence processes to improve accuracy, turnaround time, and overall impact.
• You will stay current with emerging tools and technologies that can enhance our intelligence capabilities.

6. Stakeholder Engagement & Advisory

• You will serve as a trusted point of contact for all market intelligence data queries, building strong, collaborative relationships across Sales, BDMs, Pricing, Marketing, and BI teams.
• You will proactively engage with stakeholders to understand their evolving intelligence needs, demonstrating Teamwork and a customer-focused mindset.
• You will support New Business Development initiatives with timely, relevant insights that de-risk decisions and uncover growth opportunities.
• You will ensure responsiveness to internal data requests within defined timelines, consistently exceeding expectations.

Tools & Systems (Preferred):

• BI and data visualization tools (e.g., Power BI, Tableau)
• Microsoft Excel (Advanced)
• Microsoft Office Suite (Word, PowerPoint, Outlook)

Skills & Qualifications:

Education:

• Bachelor's degree in Business, Economics, Data Analytics, Marketing, or a related field

Technical Skills:

• Advanced Excel skills with proven ability to build complex models, dashboards, and automated tools
• Strong proficiency with BI tools (Power BI, Tableau, or equivalent)
• Experience with CRM systems and understanding of database structures
• Ability to manage, query, and analyze large datasets with precision
• Familiarity with SQL or Python for data manipulation is highly desirable

Core Competencies:

• Exceptional attention to detail and a strong data ownership mindset
• Strategic and analytical thinking with the ability to connect data to business outcomes
• Proven ability to translate complex data into clear, actionable insights and recommendations
• Strong written and verbal communication skills, with confidence in presenting to stakeholders
• Ability to manage multiple priorities, work independently, and meet tight deadlines
• Proactive problem-solving approach and intellectual curiosity

Additional Responsibilities:

• Act as backup and strategic support for the Market Intelligence Lead when required
• Maintain strict confidentiality of sensitive business, pricing, and competitive data
• Ensure adherence to internal data governance, reporting standards, and ethical intelligence practices
• Contribute to the continuous development of the intelligence function through innovation and best practice sharing

Job Type: Full-time

Pay: Rs55,000.00 - Rs60,000.00 per month

Work Location: In person