The Role:
This is a market-facing, relationship-led role focused on increasing participation from Saudi families and developing partnerships with Saudi schools.
You will act as Elite’s local Saudi market lead, bringing cultural insight, Arabic-language engagement, and trusted relationships to support long-term growth.
You will work closely with internal teams to ensure programmes are culturally aligned, commercially viable, and operationally successful.
Key Responsibilities:
Grow Saudi Customer Participation:
Increase registrations from Saudi nationals across Elite’s venues and programmes
Support localisation of programmes, schedules, pricing, and communication to suit Saudi families
Build trusted relationships with Saudi parents, community groups, and local networks
Lead Arabic-language engagement including WhatsApp communication, parent meetings, and community outreach
Gather customer feedback to improve conversion, satisfaction, and retention
Develop Partnerships with Saudi Schools:
Identify and engage Saudi private schools, bilingual schools, and MOE-licensed schools
Lead meetings, presentations, and negotiations in Arabic and English
Support the development of pilot programmes and long-term school partnerships
Coordinate internally to ensure contracts, pricing, and delivery meet school expectations
Support post-contract relationship management to ensure long-term success
Market & Cultural Advisory:
Act as an internal Saudi market advisor
Provide guidance on cultural expectations, gender-specific programming, communication tone, and community trust-building
Support the marketing team with Arabic content direction and campaign feedback
Reporting & Collaboration:
Track key market activity and provide regular updates to the management team
Contribute to planning and forecasting for Saudi market expansion
Collaborate closely with operations, marketing, and leadership teams