Market Research Analyst

The Research & Insights Analyst should have strong analytical skills and a passion for understanding consumer behavior. This role will focus on analyzing quantitative and qualitative data, transforming findings into actionable insights, and building visual dashboards and reports that support decision-making for our clients and business units.

Job Responsibilities:

• Analyze survey and quantitative research data to uncover patterns, trends, and actionable insights.
• Design and build data visualizations and dashboards using Power BI (primary) and Tableau (secondary).
• Experience in working with SQL databases.
• Support the creation of brand health trackers, customer satisfaction reports, and consumer behavior analysis.
• Translate raw data into clear, compelling stories that guide business decisions.
• Prepare and deliver presentations to internal teams and clients, ensuring insights are communicated effectively.
• Collaborate with internal stakeholders to manage multiple research projects simultaneously.
• Ensure data reliability and accuracy, flagging potential limitations or biases in research findings.
• Run quality checks on collected data to ensure completeness and accuracy.
• Communicate with external research agencies to ensure all research projects are running smoothly.
• Work with secondary data sources to build market sizing and segmentation reports

Job Requirements

• Bachelor’s degree in Business, Economics, Marketing, Statistics, Data Analytics, or a related field.
• Hands-on experience with Power BI (required); familiarity with Tableau is a plus.
• Experience in working with SQL databases and data warehouses.
• Strong Excel skills (data cleaning, pivot tables, basic statistical functions).
• Experience in preparing insightful reports and presentations of data.
• Strong analytical skills along with willingness to work with both quantitative data.
• Strong communication and client-handling skills.