Market Research Analyst

Job Title: Market Research Analyst

Location: Udaipur, Rajasthan

Key Responsibilities

Market & Industry Research

• Conduct in-depth market research to identify potential markets, industry trends, customer segments, and emerging opportunities.
• Analyze market size, growth rates, and demand potential for various ITES/outsourcing services.
• Track global and regional industry developments, technological advancements, and competitor strategies.

Competitive Analysis

• Build and maintain detailed competitor intelligence reports.
• Assess competitor service offerings, pricing models, strengths, weaknesses, and differentiation strategies.
• Benchmark our services against competitors to recommend improvements.

Business Opportunity Identification

• Evaluate new geographies, sectors, and service lines for expansion.
• Identify potential clients, partnerships, and business opportunities using data-driven insights.
• Support business development teams with target account lists based on research findings.

Data Analysis & Reporting

• Collect and analyze data from multiple sources (industry reports, databases, surveys, and internal tools).
• Prepare actionable research reports, dashboards, and presentations for leadership and sales teams.
• Provide insights to support sales forecasting, market entry strategies, and GTM plans.

Customer & Segment Insights

• Study customer needs, buying behavior, and outsourcing trends across sectors such as BFSI, healthcare, legal, e-commerce, telecom, etc.
• Evaluate pain points that can be addressed by our services.

Strategic Support

• Work closely with Business Development, Sales, and Strategy teams to support proposal development and client pitches.
• Contribute to annual business planning, demand analysis, and service strategy recommendations.

Required Skills & Qualifications

• Bachelor’s degree in Business, Marketing, Economics, or related field (MBA preferred).
• 2–5+ years of market research or business analytics experience (ITES/Outsourcing domain preferred).
• Strong knowledge of global outsourcing trends, ITES services, and BPO/KPO/LPO sectors.
• Proficiency in market research tools, databases, and MS Excel/PowerPoint.
• Strong analytical, quantitative, and problem-solving skills.
• Ability to translate data into actionable insights.
• Excellent written and verbal communication skills.

Preferred Skills

• Experience in GTM analysis, client prospecting, or strategic planning.
• Understanding of U.S., EU, or APAC outsourcing markets.
• Knowledge of CRM tools (HubSpot, Salesforce, Zoho, etc.).
• Hands-on experience with survey tools or secondary research platforms (Statista, Gartner, IBISWorld, etc.).