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A Market Research Explorer, commonly known as a Market Research Analyst, primarily gathers and analyzes data to help businesses understand consumer needs, market trends, and competitive landscapes. Their key responsibilities include collecting data via surveys, interviews, and focus groups; using statistical software to analyze this data; and interpreting the results to forecast sales, evaluate marketing strategies, and identify opportunities for product or service improvements.
Typical duties involve designing research methodologies, monitoring data collection, performing both qualitative and quantitative analysis, and preparing detailed reports that summarize insights and recommendations for management or clients.
They also generate visual aids like charts and graphs to communicate findings effectively.
Job Types: Full-time, Permanent, Fresher
Pay: ₹8,086.00 - ₹38,117.27 per month
Benefits:
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