Market Research & Performance Analysis Manager

Are you passionate about decoding markets, uncovering insights, and turning data into decisions that drive growth? We’re looking for a Market Research & Performance Analysis Manager to lead our intelligence, benchmarking, and performance analytics efforts, helping our business stay ahead in a fast-changing market.

You’ll be the engine behind informed decisions, translating market trends, competitive intelligence, and performance data into actionable strategies that shape the future of our company.

Responsibilities:

Market Research & Insights

• Design and execute market research plans aligned with corporate strategy.
• Lead qualitative and quantitative studies: market sizing, segmentation, customer behavior, and demand analysis.
• Track industry trends, macroeconomic indicators, regulatory changes, and emerging technologies.
• Build and maintain dashboards to deliver timely, accurate insights for internal stakeholders.

Competitive Analysis & Benchmarking

• Assess competitor strategies, capabilities, market positioning, and performance.
• Conduct regular benchmarking to identify opportunities for differentiation and growth.
• Maintain competitor databases covering products, partnerships, pricing, and strategic moves.
• Translate insights into actionable recommendations for decision-making.

Business Performance Analysis

• Develop KPIs and frameworks to measure execution and business unit performance.
• Analyze financial, operational, and commercial data to uncover gaps and trends.
• Build predictive models and scenario analyses to support budgeting and resource allocation.
• Provide clear, actionable performance reports to senior management.

Strategic Planning & Corporate Development Support

• Turn market and performance insights into strategic recommendations.
• Support feasibility studies, business cases, and investment evaluations.
• Identify growth opportunities, strategic partnerships, diversification, and innovation themes.
• Align strategic initiatives with market conditions and organizational capabilities.

Reporting & Collaboration

• Prepare executive-level reports, presentations, and summaries.
• Communicate insights clearly to management, committees, and business units.
• Work cross-functionally to ensure accurate data, analytical integrity, and alignment.
• Manage relationships with external research agencies and provide guidance to junior analysts.

Expectations:

• Analytical, strategic, and business-minded.
• Experienced in market research, competitive intelligence, and performance analysis.
• Proficient in data visualization, reporting, and predictive modeling.
• Collaborative, proactive, and able to influence cross-functional teams.
• Passionate about transforming insights into business impact.