Market Researcher

Company Description

DiQualia is a standalone marketing intelligence and B2B consultancy enterprise helping businesses in competitive industries understand their markets, identify opportunities, and make decisions backed by real intelligence — not guesswork. We specialize in:

Market & Competitive Intelligence for B2B sectors

Demand Generation Insights and buyer behavior analysis

Strategic Research supporting client positioning and go-to-market decisions

Data-driven content and campaign intelligence

DiQualia operates at the intersection of human expertise and intelligent systems — what we call the Double Experience philosophy. We don't just deliver reports; we deliver clarity that drives action.

Role Description

Conduct primary and secondary market research across B2B industries including construction, technology, and professional services

Perform competitive landscape analysis — tracking competitor positioning, messaging, pricing, and market activity

Build and maintain buyer persona profiles and Ideal Customer Profile (ICP) documentation

Analyze industry trends, market sizing, and emerging opportunities for client and internal use

Support go-to-market research for new client campaigns — identifying target segments, pain points, and buying triggers

Compile and present research briefs, intelligence reports, and market summaries for internal and client-facing use

Monitor industry news, publications, and data sources on a continuous basis

Assist in developing survey instruments and interview guides for qualitative research

Collaborate with strategy, content, and business development teams to align research with operational needs

Qualifications

Education:

Bachelor's degree in Marketing, Business Administration, Economics, Communications, or a related field (Master's preferred)

Experience:

1–3 years of experience in market research, business intelligence, or a related analytical role

Experience in B2B research environments is a strong advantage

Prior exposure to industries such as construction, real estate, SaaS, or professional services is a plus

Technical Skills:

Proficiency in research tools: LinkedIn Sales Navigator, Statista, SEMrush, Google Trends, IBISWorld, or similar platforms

Competency in MS Excel / Google Sheets for data organization and analysis

Familiarity with CRM tools (e.g., HubSpot, Notion) is a plus

Ability to design and execute survey-based research (Typeform, Google Forms, etc.)

Experience with AI-assisted research tools is a significant advantage

Soft Skills:

Exceptionally strong written communication — able to turn complex data into clear, concise reports

High attention to detail and commitment to accuracy

Strong critical thinking and the ability to identify patterns and implications in data

Self-directed with the ability to manage multiple research projects simultaneously

Collaborative mindset with a willingness to present findings confidently to cross-functional teams